# Frozen Campfire Confection Treats McDonald's Hershey's S'mores McFlurry is Ready for Summer By Michael Hemsworth | Published 2025-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-smores-mcflurry References: [brandeating](https://www.brandeating.com/2025/06/mcdonalds-new-hersheys-smores-mcflurry.html) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html)  [McDonald's Hershey's](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry) S'mores McFlurry is being welcomed onto the [QSR](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry) brand's dessert menu as a deliciously summery treat perfect for fans to try out as the temperature begins to rise. The McFlurry starts off with the brand's signature vanilla soft serve ice cream that's blended with Hershey's Milk Chocolate to give it a sweet, familiar taste profile. The treat is also mixed with graham crackers and marshmallows to complete the classic s'mores flavor profile, albeit in a decidedly colder format. McDonald's Hershey's S'mores McFlurry is a limited time offering that's expected to only be around for the summer months and comes as one of a growing number of [dual-branded items](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard) hitting the QSR industry. These food items leverage the prowess of recognizable brands to help encourage consumers to give them a try. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 44% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Limited-time Offerings:** The introduction of limited-time treats like McDonald's Hershey's S'mores McFlurry capitalizes on the exclusivity and urgency to attract both new and loyal customers during specific seasons. - **Dual-branded Collaborations:** Collaborative products like McDonald's Hershey's S'mores McFlurry tap into the brand loyalty of multiple popular names, increasing appeal and market reach. - **Frozen Nostalgia Treats:** The S'mores McFlurry exemplifies the trend of reimagining nostalgic flavors in frozen dessert formats, offering familiar yet novel experiences. ### Who This Affects Most - **Quick Service Restaurants (QSR):** QSRs like McDonald's innovate by incorporating beloved consumer brands into their menus, diversifying offerings and enhancing perceived value. - **Dessert Innovations:** The dessert industry finds opportunities by blending classic flavors with modern product formulations, creating renewed interest and excitement. - **Brand Collaboration Marketing:** Companies leverage cross-brand collaborations to boost visibility and consumer engagement by combining strengths and fanbases. ## Related on Trend Hunter - [S’mores-Style Ice Creams](https://www.trendhunter.com/trends/smores-mcflurry.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md) - [Sweet S'mores-Inspired Shakes](https://www.trendhunter.com/trends/new-smores-shake.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md) - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md) - [Blended QSR Halloween Treats](https://www.trendhunter.com/trends/trick-n-treat-mcflurry.md) - [QSR Chocolate Ice Creams](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry.md) - [Plush Toy-Inspired Desserts](https://www.trendhunter.com/trends/squishmallows-mcflurry.md)