# Branded Campfire Treat Popcorns Hershey’s S’more Popcorn Has Sweet, Familiar Flavors By Michael Hemsworth | Published 2025-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-smore-popcorn References: [allrecipes](https://www.allrecipes.com/costco-new-hersheys-smores-popcorn-review-11790580) & [thehersheycompany](https://www.thehersheycompany.com)  Hershey’s S’more Popcorn has been created as a new take on several different kinds of treats for consumers to try out as we head into the end of summer and approach the fall. The snack products starts off with popcorn covered with a Hershey's chocolate-flavored drizzle alongside a [marshmallow-flavored drizzle](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn) before being paired with bits of graham cracker bits. The product thus achieves a sweet, crunchy, creamy and savory taste profile that offers an alternative to popcorn as well as [conventional s'mores treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey). Hershey’s S’more Popcorn is being launched at [Costco](https://www.trendhunter.com/trends/marshmallow-crispy-cookies) locations in the US in 17-ounce bags priced at $7.89 and builds on the popularity of classic snacks that have been elevated using alternative formats. Image Credit: Allrecipes / Costco ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 21% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Snack Innovations:** Combining traditional snacks like popcorn with sweet elements like marshmallow and chocolate represents a move towards blending diverse flavors and forms in the snack industry. - **Elevated Classic Treats:** Reimagining timeless treats such as s’mores in new formats provides a modern twist that captures nostalgic flavors while offering convenience. - **Seasonal Snack Variations:** The introduction of seasonally themed snacks leverages consumer interest in familiar flavors tied to specific times of year, enhancing market appeal and timeliness. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry sees increased innovation as brands explore blending candy-like flavors with traditional snack formats to create unique, hybrid offerings. - **Packaged Retail Industry:** In the packaged retail sector, there is an emerging trend towards offering consumers more experimental, boundary-pushing flavors in standard-sized, easily accessible formats. - **Gourmet Popcorn Industry:** The gourmet popcorn industry is expanding its reach by incorporating novel flavors and textures that elevate standard popcorn to a premium snacking experience. ## Related on Trend Hunter - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md) - [Chocolate-Coated Popcorn Bars](https://www.trendhunter.com/trends/chocolatecoated-popcorn.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md)