# Mainstream Plant-Based Chocolate Bars Hershey’s Plant Based is Creamy, Melty and Dairy-Free By Michael Hemsworth | Published 2023-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-plant-based References: [chewboom](https://www.chewboom.com/2023/03/07/the-hershey-company-launches-new-plant-based-additions-to-hersheys-and-reeses-brands/) & [thehersheycompany](https://www.thehersheycompany.com/en_us/home.html)  [Hershey’s](https://www.trendhunter.com/trends/hersheys-oat-made) Plant [Based](https://www.trendhunter.com/trends/plant-based-protein-shake) has been announced alongside the [Reese's](https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups) Plant Based products to provide consumers with a mainstream range of sweet treats that are dairy-free. The products include the Hershey's Plant Based Extra Creamy with Almonds & Sea Salt and Reese's Plant Based Peanut Butter Cups, which each feature a creamy, melty profile to closely mimic dairy-based alternatives. The chocolates are made possible with dairy alternatives including oat chocolate and are vegan-friendly to support the increasing number of consumers trying out plant-based diets. The Hershey’s Plant Based Extra Creamy with Almonds & Sea Salt will arrive at retailers starting in April 2023, while the Reese’s Plant Based Peanut Butter Cups are hitting store shelves this month. Image Credit: The Hershey Company ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 28% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mainstream Plant-based Products:** Opportunity for plant-based alternatives to go mainstream and appeal to a wider audience. - **Dairy Alternatives:** Growing market for dairy-free alternatives presents opportunities for innovation and new product development. - **Vegan-friendly Products:** Increase in consumers trying plant-based diets creates opportunities for vegan-friendly products in various industries. ### Industries Being Reshaped - **Food and Beverage:** Innovation in dairy alternatives and vegan-friendly products in the food and beverage industry. - **Confectionery:** Opportunities for innovation in plant-based alternatives for confectionery products. - **Retail:** Increase in demand for plant-based products offers opportunities for retail to expand their offerings and cater to a wider audience. ## Related on Trend Hunter - [Oat-Made Vegan-Friendly Candy Bars](https://www.trendhunter.com/trends/hersheys-oat-made.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups.md) - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Vegan-Friendly Chocolate Ingredients](https://www.trendhunter.com/trends/dairyfree-compounds.md) - [Limited-Edition Festive Vegan Chocolates](https://www.trendhunter.com/trends/lindt-hello-soft-creamy-hazelnut.md)