# Oat-Made Vegan-Friendly Candy Bars Hershey’s Oat Made is Arriving in Canada in Two Varieties By Michael Hemsworth | Published 2023-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-oat-made References: [canadify](https://canadify.com/2023/10/01/hersheys-launches-new-plant-based-chocolate-bars-in-canada/) & [thehersheycompany](https://www.thehersheycompany.com/en_us/home.html)  [Hershey’s](https://www.trendhunter.com/trends/hersheys-plant-based) Oat Made candy bars are a new addition to the brand's product portfolio in Canada that will provide consumers with a delicious way to indulge their sweet tooth. The product comes as a first for the brand for its Canada-based operations, and comes in two flavors including Creamy and Almond & Sea Salt. The bars are characterized by their smooth, creamy profile that will call to mind the brand's original treats but with a [vegan-friendly recipe](https://www.trendhunter.com/trends/nomo-chocolate-bars) that's also free from artificial flavors and Non-GMO Project Verified. The Hershey’s Oat Made candy bars are crafted with [oat flour instead of dairy](https://www.trendhunter.com/trends/oatbased-frozen-dessert) to help mimic the creamy texture and flavor of traditional chocolate, but in a free-from recipe. Image Credit: Hershey’s ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 46% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan-friendly Candy:** The rise in popularity of vegan diets has created a demand for vegan-friendly candy alternatives, prompting brands to innovate and create plant-based options. - **Oat-based Products:** With the increased focus on healthy and sustainable eating, there is a growing trend in the market for oat-based products, leading companies to explore new ways to incorporate oats into various food and beverage categories. - **Non-gmo Verification:** Consumers are becoming more conscious about the ingredients they consume, leading to a demand for non-GMO verified products and encouraging brands to prioritize transparency and sustainability in their production processes. ### Who This Affects Most - **Confectionery:** The confectionery industry is adapting to changing consumer preferences by developing vegan-friendly candy options that use alternative ingredients to cater to a growing plant-based market. - **Food Manufacturing:** Food manufacturers are exploring the use of oats in their product development to meet the demand for healthy, sustainable, and plant-based alternatives, providing innovative oat-based options to consumers. - **Food Certification:** The increasing interest in non-GMO verification has created opportunities for certification agencies and food industry suppliers to provide transparency and assurance to consumers looking for products aligned with their preferences. ## Related on Trend Hunter - [Mainstream Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/hersheys-plant-based.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Oat-Based Chocolate Bars](https://www.trendhunter.com/trends/vegan-oat-milk-chocolate.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Decadent Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/hagen-dazs-oat-milk.md) - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Shareable Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-mlk-chocolate.md) - [Plant-Based Candy Bars](https://www.trendhunter.com/trends/harken-sweets.md)