# Campfire Dessert Muffins Mrs. Freshley's Deluxe Hershey's S’mores Mini Muffins are Convenient By Michael Hemsworth | Published 2024-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-mini-muffins References: [snackandbakery](https://www.snackandbakery.com/articles/111151-flowers-foods-debuts-11-new-products) & [mrsfreshleys](https://www.mrsfreshleys.com)  [Mrs. Freshley's](https://www.trendhunter.com/trends/mrs-meyers-summer-seasonals) Deluxe Hershey's S’mores Mini Muffins are one of the latest flavors arriving thanks to a partnership with the namesake chocolate brand that's sure to catch the eye of shoppers as we head into the warm weather months. The muffins start off with a gram cracker-flavored recipe that's infused with Hershey's chocolate chips and marshmallow bits throughout to achieve the taste of a [s'mores treat](https://www.trendhunter.com/trends/hersheys-smore-popcorn) in every bite. The muffins are suited for school lunches, but are also great for a portioned dessert or treat. The muffins come in boxes with [five packs of four mini muffins](https://www.trendhunter.com/trends/spooky-chocolate-chip-muffins) that are great for enjoying solo or sharing. Mrs. Freshley's Deluxe Hershey's S’mores Mini Muffins react to the demand for collaboration food products that incorporate trusted consumer brands for a familiar yet elevated experience. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 86% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Food Products:** Collaboration food products are rising, incorporating trusted consumer brands for a familiar yet elevated experience. - **Portioned Desserts Trend:** Portioned desserts are becoming popular for convenient snacking or on-the-go treats. - **S'mores Flavor Innovation:** S'mores flavor innovation is growing, offering a unique twist on classic dessert profiles. ### Where This Applies - **Food & Beverage:** The food and beverage industry can explore collaboration opportunities with trusted brands to enhance product offerings. - **Snack Industry:** The snack industry can tap into the trend of portioned desserts to cater to consumer preferences for convenient snacking options. - **Dessert Manufacturing:** Dessert manufacturers can capitalize on the s'mores flavor innovation trend by introducing new product lines or flavors to attract consumers seeking unique dessert experiences. ## Related on Trend Hunter - [Nostalgic S'more-Inspired Muffins](https://www.trendhunter.com/trends/smores-muffin.md) - [Chocolate Muffin Treats](https://www.trendhunter.com/trends/little-bites-smores.md) - [Cafe-Inspired Snack Muffins](https://www.trendhunter.com/trends/hot-cocoa-with-marshmallow-muffins.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Chromatic Candy Mini Muffins](https://www.trendhunter.com/trends/cosmic-mini-muffins.md) - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Campfire Treat Mousse Parfaits](https://www.trendhunter.com/trends/smores-mousse-parfait.md) - [Miniature Muffin Snack Packs](https://www.trendhunter.com/trends/little-debbie-mini-muffins.md)