# Velvety Valentine's Day Chocolates Hershey’s Kisses Meltaway Roses are Coming for Valentine's Day By Katherine Pendrill | Published 2020-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-kisses-meltaway-roses References: [bestproducts](https://www.bestproducts.com/lifestyle/a35034991/hersheys-kisses-meltaway-roses-valentines-day-candy/) & [candyfunhouse](https://candyfunhouse.ca/products/hersheys-kisses-roses-milk-chocolate-meltaway-198g) Valentine's Day is just around the corner and Hershey's is gearing up for the season with new Hershey’s Kisses Meltaway Roses. Just in time for the most romantic day of the year, Hershey's has unveiled a twist on its classic chocolate kisses. The new Hershey’s Kisses Meltaway Roses feature a milk chocolate coating surrounding a velvety smooth, cake-like chocolate center. When you savor these chocolates, the outer shell melts away to reveal the delicious chocolate inside. To make the chocolates a little more seasonal, each of the kisses is individually wrapped in red foil printed with roses. The new Hershey’s Kisses Meltaway Roses are set to begin rolling out nationwide in the New Year, so you can stock up ahead of Valentine's Day. Image Credit: Hershey's ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Milk Chocolate Coating:** Disruptive innovation opportunity: Explore alternative coatings for chocolates to enhance the taste and texture. - **Velvety Smooth Center:** Disruptive innovation opportunity: Develop new fillings for chocolates that provide a unique and indulgent sensory experience. - **Seasonal Packaging Design:** Disruptive innovation opportunity: Create innovative packaging designs that evoke emotions and enhance the holiday experience. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunity: Integrate technology into the confectionery manufacturing process to optimize production and improve quality control. - **Packaging:** Disruptive innovation opportunity: Utilize sustainable materials for chocolate packaging to align with environmentally conscious consumer preferences. - **Food Retail:** Disruptive innovation opportunity: Leverage data analytics to personalize Valentine's Day chocolate assortments based on customer preferences and purchasing patterns. ## Related on Trend Hunter - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Comforting Milk-Based Chocolates](https://www.trendhunter.com/trends/milklicious-chocolate.md) - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Romantic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-valentines-day.md) - [Romantic Cartoon Character Candies](https://www.trendhunter.com/trends/snoopy-friends-hersheys-kisses.md) - [Creme-Topped Peanut Butter Cups](https://www.trendhunter.com/trends/blossomtop-miniature-cups.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Inclusive Valentine's Treat Ranges](https://www.trendhunter.com/trends/hershey-valentines-day.md) - [Romantic Chocolatier Treat Ranges](https://www.trendhunter.com/trends/valentines-day-chocolate-collection.md)