# Pretzel-Studded Chocolate Drops Hershey's Kisses Gold are Made with Caramel Creme and Pretzel Bits By Katherine Pendrill | Published 2019-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-kisses-gold References: [delish](https://www.delish.com/food/a28302852/hersheys-gold-pretzel-kisses/) & [instagram](https://www.instagram.com/p/Bzemo5NFxHc/?utm_source=ig_embed) Those who love a snack that's both sweet and salty will be excited to get their hands on the new Hershey's Kisses Gold. With a perfect combination of chocolate, caramel, and pretzel pieces, the new chocolate drops are the ultimate mini indulgence. Hershey's Kisses Gold is a new take on Hershey's iconic chocolate Kisses. According to the product description online, Hershey's Kisses Gold candies "are made of delicious caramelized creme filled with [crunchy pretzels bits](https://www.trendhunter.com/trends/reeses-filled-pretzels)." Though the sweet and salty chocolates appear to have been around since April, the mini treats were recently spotted at [Walmart](https://www.trendhunter.com/trends/cranberry-bites) by the Instagrammer @junkfoodadventures. Not only are the new Hershey's Kisses Gold great for snacking, but they're also great for adding to chocolate chip cookies and other baked goods. Image Credit: *@junkfoodadventures.* ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet and Salty Combinations:** Opportunity for creating and marketing snacks with the perfect combination of sweet and salty flavors. - **New Takes on Iconic Products:** Opportunity to revamp classic products with new flavors and ingredients to attract a broader audience. - **Snack Customization:** Opportunity for customers to personalize their favorite snacks with tasty additional options like pretzels. ### Industries Being Reshaped - **Confectionery:** Innovation opportunities to add new flavor profiles to confectionery products. - **Bakery:** Opportunity to create baking solutions like pretzel-studded chocolate chips for customers to create new products for their customers. - **Retail:** Opportunity for stores to showcase and sell new and exciting confectionery options to their customers. ## Related on Trend Hunter - [Crunchy Cinnamon Chocolate Drops](https://www.trendhunter.com/trends/hersheys-kisses-cinnamon-toast-crunch.md) - [Comforting Milk-Based Chocolates](https://www.trendhunter.com/trends/milklicious-chocolate.md) - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Anime-Themed Chocolate Drops](https://www.trendhunter.com/trends/hersheyskisses-pokmon.md) - [Buttery Wizard-Themed Candies](https://www.trendhunter.com/trends/butterbeer-kisses.md) - [Holiday Chocolate Bar Collections](https://www.trendhunter.com/trends/hersheys-2022-holiday-lineup.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md)