# Festively Shaped Baking Chocolates Hershey’s Holiday Baking Shapes Enhance Holiday Treats By Michael Hemsworth | Published 2021-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-holiday-baking-shapes References: [drugstorenews](https://drugstorenews.com/hersheys-launches-holiday-baking-shapes) & [thehersheycompany](https://www.thehersheycompany.com)  The [Hershey’s](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats) Holiday Baking Shapes are a delightfully festive product from the brand that are focused on providing consumers with a way to enlighten their baked goods this holiday season. The baking chocolate is made with [white creme chips](https://www.trendhunter.com/trends/fancy-baking-confetti) in red and green colors, which are each shaped like stockings and trees. The product is formatted to be perfect for [adding into cookies](https://www.trendhunter.com/trends/nestl-toll-house-cookie-dough) and a wide range of other baked goods to help infuse a touch of wonder in an easy way. Manager of Baking Mike Orr commented on the new Hershey’s Holiday Baking Shapes saying, "After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes. So go ahead, add Hershey’s Holiday Baking Shapes to your favorite cookies or grab a handful to snack on — we won't judge!” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Festive Baking:** Opportunity for companies to develop festive-themed baking products to cater to the growing interest in baking among consumers. - **Flavor Infusion:** Opportunity for companies to create flavored baking ingredients that add unique tastes to baked goods. - **Seasonal Packaging:** Opportunity for companies to introduce seasonal packaging for baking products, creating a holiday atmosphere in the kitchen. ### Sectors Adopting This - **Food and Beverage:** Companies in the Food and Beverage industry can leverage the growing interest in baking by introducing festive-themed products and unique flavored ingredients. - **Packaging:** Companies in the Packaging industry can cater to the seasonal demand for holiday-themed packaging by partnering with food and beverage companies or creating their own festive packaging solutions. - **Retail:** Retailers can offer a wider range of festive-themed baking products, unique flavors, and seasonal packaging to enhance the shopping experience and increase sales. ## Related on Trend Hunter - [Festively Elevated Chocolate Treats](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats.md) - [Branded Chocolate Cookie Kits](https://www.trendhunter.com/trends/festive-cookie-kit.md) - [Cost-Conscious Christmas Candy Collections](https://www.trendhunter.com/trends/the-hershey-company-holiday-range.md) - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [Tree-Shaped Chocolate Bites](https://www.trendhunter.com/trends/treeshaped-chocolate-bites.md) - [Holiday Chocolate Bar Collections](https://www.trendhunter.com/trends/hersheys-2022-holiday-lineup.md) - [Festive Celebration Chocolate Products](https://www.trendhunter.com/trends/chocolove-holiday-collection.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Seasonally Enhanced Snack Cakes](https://www.trendhunter.com/trends/hostess-cakes.md)