# Chocolate-Covered Frozen Fruit Desserts Hershey's Frozen Fruit Comes in Four Delicious Options By Michael Hemsworth | Published 2023-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-frozen-fruit References: [preparedfoods](https://www.preparedfoods.com/articles/128725-hersheys-chocolate-covered-frozen-fruit-treats) & [gwfg](http://www.gwfg.com/)  The Hershey's Frozen Fruit has been debuted as a new product in partnership between [The Hershey Company](https://www.trendhunter.com/trends/reeses-ice-cream-products) and [Golden West Food Group](https://www.trendhunter.com/trends/reeses-frozen-fruit-banana-slices) as a delicious option for consumers to pick up to satisfy sweet treat cravings. The product boasts real fruit that has been covered in Hershey chocolate to give every bite a sweet and creamy flavor profile. The treats come in four varieties including the Reese's Frozen Fruit Banana Slices, Hershey's Cookies 'N' Creme Frozen Fruit Strawberries, Hershey's White Creme & Milk Chocolate Frozen Fruit Blueberries and the Hershey's White Creme & Milk Chocolate Frozen Fruit Raspberries. The Hershey's Frozen Fruit range is making its debut exclusively at [Walmart](https://www.trendhunter.com/trends/cranberry-bites) as a permissible indulgence option for shoppers to try out this season. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 83% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Fruit Desserts:** The Hershey's Frozen Fruit offers a new twist on traditional frozen desserts by combining real fruit with Hershey's chocolate. - **Delicious Options:** The variety of flavors in the Hershey's Frozen Fruit range provides consumers with delicious choices for satisfying their sweet cravings. - **Permissible Indulgence:** The Hershey's Frozen Fruit is positioned as a guilt-free treat, giving consumers the opportunity to indulge without feeling restricted. ### Who This Affects Most - **Food and Beverage:** The Hershey's Frozen Fruit taps into the growing demand for healthier dessert options in the food and beverage industry. - **Confectionery:** The combination of real fruit and Hershey's chocolate in the Frozen Fruit range presents a disruptive innovation opportunity for the confectionery industry. - **Retail:** The exclusive launch of the Hershey's Frozen Fruit at Walmart showcases a potential disruptive innovation in the retail sector, where permissible indulgence products can attract consumers. ## Related on Trend Hunter - [Frozen Chocolate Banana Slices](https://www.trendhunter.com/trends/reeses-frozen-fruit-banana-slices.md) - [Chocolate-Covered Frozen Fruit Treats](https://www.trendhunter.com/trends/trfr-frozen-fruit-snacks.md) - [Chocolate-Dipped Frozen Blackberries](https://www.trendhunter.com/trends/hidden-fruits-blackberries.md) - [Fruit-Forward Chocolate Treats](https://www.trendhunter.com/trends/tru-fru-1.md) - [Chocolate-Covered Frozen Fruit Snacks](https://www.trendhunter.com/trends/oppo-dipped.md) - [Frozen Candy-Inspired Treats](https://www.trendhunter.com/trends/peanut-butter-dessert-cups.md) - [Hyper-Chilled Chocolate Strawberries](https://www.trendhunter.com/trends/chocolate-coated-strawberries.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Frozen Chocolate Banana Treats](https://www.trendhunter.com/trends/milk-chocolate-peanut-butter-banana.md)