# Natural Chocolate Syrups The 'Simply 5' Hershey's Chocolate Syrup Embraces Cleaner Ingredients By Laura McQuarrie | Published 2016-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-chocolate-syrup References: [brandeating](http://www.brandeating.com/2016/05/hersheys-introduces-new-simple-5-chocolate-syrup.html) & [thehersheycompany](https://www.thehersheycompany.com/) 'Simply 5' is the name of a new [Hershey's](https://www.trendhunter.com/trends/oat-made) chocolate syrup that is a [cleaner and healthier alternative](https://www.trendhunter.com/trends/ms-only-ingredients) to its regular syrup. While the classic Hershey's chocolate syrup is made with a total of 11 ingredients like high-fructose corn syrup and other hard-to-pronounce items like diglycerides, xanthan gum and polysorbate, this new one cuts the old ingredient list in half. The new Hershey's Simply 5 Syrup is made with just cocoa, water, natural vanilla bean flavor, cane sugar and organic invert cane syrup. As well as touting this new formula, Hershey's plays up the fact that this syrup is made without artificial preservatives, flavors and non-GMO ingredients. A new product like this appeals to consumers who want to see more wholesome versions of their favorite products and packaging to amplify the benefits of a simple ingredient list. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cleaner Ingredients:** The trend towards clean ingredients offers opportunities for companies to reformulate their products to appeal to health-conscious consumers. - **Simplicity:** The trend towards simplicity in ingredient lists offers opportunities for companies to appeal to consumers who are looking for easy-to-understand products. - **Natural Ingredients:** The trend towards using natural ingredients offers opportunities for companies to appeal to consumers who are looking for more wholesome versions of their favorite products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can offer cleaner and simpler ingredient lists to attract health-conscious consumers. - **Consumer Packaged Goods:** The consumer packaged goods industry can capitalize on the trend towards using natural ingredients to appeal to consumers who want more wholesome products. - **Retail:** Retailers can stock products with cleaner and simpler ingredient lists to attract consumers who are looking for easy-to-understand and wholesome products. ## Related on Trend Hunter - [DTC Clean Label Chocolates](https://www.trendhunter.com/trends/simply-candy.md) - [Clean-Label Coffee Syrups](https://www.trendhunter.com/trends/clean-label-coffee-syrup.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Small Simple-Ingredient Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bites.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Mainstream Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/hersheys-plant-based.md) - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md) - [Low-Sugar Hazelnut Cocoa Spreads](https://www.trendhunter.com/trends/hazelnut-cocoa-spread.md) - [Sesame-Based Dessert Sauces](https://www.trendhunter.com/trends/chocolate-sesame-sauce.md)