# Snackable Chocolate-Covered Bites New Hershey’s Bites are a Mini Version of Hershey's Classic Bars By Katherine Pendrill | Published 2020-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hersheys-bites References: [preparedfoods](https://www.preparedfoods.com/articles/123729-hersheys-bites) & [hersheys](https://www.hersheys.com/hersheysolutions/en_us/whats-new/Hersheys_bites.html) [Hershey's](https://www.trendhunter.com/trends/cranberry-bites) is reinventing some of its most popular candy bars with the debut of the new Hershey's [Bites](https://www.trendhunter.com/trends/tazzy-cookie-bites). As the brand puts it, the new snacks are "Sweet ‘n salty, bite-size favorites in pouches, so consumers can munch however much they want to!" Hershey's Bites are essentially [bite-sized, snackable versions](https://www.trendhunter.com/trends/kitkat-minis) of some of the brand's most popular candy bar combinations. Each bite features a pretzel or cookie center covered in a layer of sweet Hershey's chocolate. The new product is now available nationwide in three addictive varieties: Milk Chocolate Pretzel, Milk Chocolate Vanilla Cookie, and Cookies ‘N’ Creme Cookie Bites. The Bites also come in both 7.5oz stand up pouches and single-serve 1.8oz tubes, so you can share the treat (or not). Image Credit: *Hershey's.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Confectioneries:** Entrepreneurs can introduce bite-sized versions of popular confectionery products to cater to health-conscious and on-the-go consumers. - **Pretzel and Cookie-centered Confections:** Confectionery companies can experiment with integrating savoury or salty ingredients to create unique flavour profiles and broaden their audience base. - **Confectionery Variety Packs:** Businesses can offer combination packs to provide customers with the option to try different flavours and experiment with a more diverse range of confectionery offerings. ### Sectors Adopting This - **Confectionery:** Snack companies can innovate with bite-sized products and combination flavours to differentiate their products and capture on-the-go consumers looking for more variety. - **Retail:** Retailers can curate multi-flavour and multi-product bundle packs to meet the increasing demand for snack items and provide their customers with popular and new snack options. - **Food and Beverage:** F&B manufacturers can create cross-branded food items with popular confectionery brands and offer a range of bite-sized, flavour-packed products featuring savoury and sweet ingredients. ## Related on Trend Hunter - [Collaboration Cranberry Dessert Snacks](https://www.trendhunter.com/trends/cranberry-bites.md) - [Nutty Pretzel Bites](https://www.trendhunter.com/trends/reeses-filled-pretzels.md) - [Delectable Bite-Sized Ice Creams](https://www.trendhunter.com/trends/hagendazs-bites.md) - [Permissible Premium Chocolate Snacks](https://www.trendhunter.com/trends/bitesized-chocolate.md) - [Small Simple-Ingredient Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bites.md) - [Snackable Chocolate Bars](https://www.trendhunter.com/trends/snacksize-bars.md) - [Micro-Sized Sour Gummy Candies](https://www.trendhunter.com/trends/sour-patch-kids-bites.md) - [Chocolate-Covered Cookie Treats](https://www.trendhunter.com/trends/tazzy-cookie-bites.md) - [Snacking-Friendly Cookie Bar Bites](https://www.trendhunter.com/trends/twix-bits.md)