# Bleached Denim Backpacks These Hershey Supply Co. Jean Knapsacks are Super Retro By M | Published 2014-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hershey-supply-co References: [freshnessmag](http://www.freshnessmag.com/2014/07/31/herschel-supply-co-summer-2014-collection-available-now/) & [herschelsupply](http://www.herschelsupply.com/) For the Summer 2014 [Hershey Supply Co.](https://www.trendhunter.com/trends/cosmetic-case) collection the hip bag brand released a slew of new knapsacks and duffle bags that are incredibly retro with a distinct 90s vibe. The collection features several stand-out jean pieces that come with a old-school bleached design. Remember in the 90s when everyone wore dark blue jeans covered in tie-dye inspired bleach stains? Hershey Supply Co. is bringing this craze back with a line of backpacks that come with the same sporadic bleach pattern. The Summer 2014 [cylinder-shaped duffle bags](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag) and [structured zip-up backpacks](https://www.trendhunter.com/trends/venture-pack-system) come in a cobalt jean fabric that has been expertly streaked with bleach. The bleach dyes the jean white creating a swirl-like pattern across the fabric. These backpacks are great for carrying all your essentials in when you're setting off for your next adventure. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Denim Accessories:** The trend of incorporating retro bleached denim designs into bags and accessories. - **90s-inspired Fashion:** The resurgence of 90s fashion elements, such as tie-dye bleach stains, in contemporary designs. - **Unique Design Techniques:** The use of expertly streaked bleach patterns to create swirl-like designs on bag fabrics. ### Industries Being Reshaped - **Fashion Accessories:** The fashion industry can explore the incorporation of retro denim prints and bleach patterns in bag designs. - **Apparel and Clothing:** Clothing brands can experiment with 90s-inspired fashion elements, like tie-dye bleach stains, in their collections. - **Textile and Dyeing:** Companies specializing in textile and dyeing techniques can offer expert streaked bleach patterns as a unique design option. ## Related on Trend Hunter - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [All-Season Custom Fabric Backpacks](https://www.trendhunter.com/trends/all-season-backpack.md) - [Functional Vintage-Inspired Bag Collections](https://www.trendhunter.com/trends/retro-series.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md)