# Social Media Luggage Giveaways Lifestyle Brand Herschel Announced a Giveaway on its Instagram By Chayeanne Garvida | Published 2018-09-05 | World Source: Trend Hunter, https://www.trendhunter.com/trends/herschel-travel-giveaway References: [hypebae](https://hypebae.com/2018/8/herschel-supply-trade-luggage-suitcase-giveaway) & [instagram](https://www.instagram.com/p/Bm33YpohANF/?taken-by=herschelsupply) [Herschel](https://www.trendhunter.com/trends/herschel-x-heinz) Supply announced a Trade Luggage giveaway that's accessible to their [Instagram](https://www.trendhunter.com/trends/vanilla-break-sweepstakes) followers. The prize is a set of two signature [hard-shell suitcases](https://www.trendhunter.com/trends/uncompromisingly-light-campaign) designed with multi-directional muted wheels, a zippered mesh storage and adjustable garment straps inside. The only requirements to enter this giveaway is for Herschel’s followers to head over to Instagram and comment the definition behind what "well-traveled" means to them. The suitcases arrive in two sizes, a medium-sized Trade Luggage that retails for $170 USD and the larger suitcase retailing at $200 USD. The suitcases come in a variety colors including Navy, Vermilion Orange, Frog Camo, and more. The Trade Luggage, bags, and any other back to school accessories can be purchased through Herschel's website. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Social Media Giveaways:** The trend of brands using social media platforms to host giveaways and engage with their followers. - **Influencer Marketing:** The trend of brands collaborating with social media influencers to promote products and giveaways. - **Travel Accessories:** The trend of consumers seeking stylish and functional luggage and travel accessories for their trips. ### Where This Applies - **Lifestyle Brands:** Lifestyle brands can take advantage of social media giveaways to increase brand awareness and engagement with their target audience. - **E-commerce:** The e-commerce industry can benefit from the trend of brands using social media to promote and sell their products. - **Travel and Tourism:** The travel and tourism industry can tap into the trend of consumers looking for trendy and well-designed travel accessories for their trips. ## Related on Trend Hunter - [Condiment-Inspired Luggage Collections](https://www.trendhunter.com/trends/herschel-x-heinz.md) - [Personality-Forward Luggage Brands](https://www.trendhunter.com/trends/airs-luggage.md) - [Travel-Focused Holiday Promotions](https://www.trendhunter.com/trends/ricardo-beverly-hill.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Customized Luggage Lines](https://www.trendhunter.com/trends/travelpro-and-dominic-ciambrone.md) - [Celebrity-Backed Luggage Collections](https://www.trendhunter.com/trends/glossy-atlas-pink-luggage.md) - [Personality-Matched Luggage Collections](https://www.trendhunter.com/trends/airs.md) - [Stylish Hard-Shell Trunks](https://www.trendhunter.com/trends/bounce-checkin-trunk.md) - [Pastel Summertime Suitcases](https://www.trendhunter.com/trends/rimowa-essential-cabin-bag.md)