# Outdoor Adventure Lookbooks The Herschel Supply Co. Spring 2011 Backpack and Duffel Collection By Francis Tiangson | Published 2011-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herschel-supply-co References: [hypebeast](http://hypebeast.com/2011/01/herschel-supply-co-2011-spring-lookbook/) & [herschelsupply](http://www.herschelsupply.com/) To showcase how awesomely useful its bags are, [Herschel Supply Co.](https://www.trendhunter.com/trends/all-season-backpack) took to the outdoors to shoot its [Spring 2011 lookbook](https://www.trendhunter.com/trends/transition-collection). The rugged external atmosphere of the photos contrast effectively with the crispness of the [backpacks and duffel bags](https://www.trendhunter.com/trends/rc-outdoor-supply). Herschel Supply Co. is a Canadian company and is evidently trying to find a niche in the market of outdoor enthusiasts. Check out the gallery above to check out the bags in their natural habitats. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Outdoor Adventure Gear:** Opportunity to develop new types of high-quality and functional gear for outdoor enthusiasts spurred by the demand for useful and long-lasting outdoor adventure gear. - **Experience-based Marketing:** Opportunity to employ experience-based marketing techniques by showcasing products being used in their intended environment which can lead to a more compelling and comprehensive brand story. - **Sustainable Products:** Opportunity to contribute to sustainable product development prompted by the need to reduce environmental impact and demand for eco-friendly outdoor adventure gear. ### Industries Being Reshaped - **Retail:** Opportunity for retail companies to expand their outdoors gear offerings and cater to the large and growing outdoor adventure market. - **Marketing and Advertising:** Opportunity for marketing and advertising companies to develop creative campaigns that highlight the experiences and opportunities enabled by quality outdoor adventure gear. - **Sustainability:** Opportunity for sustainability-focused companies to collaborate with outdoor gear manufacturers to create innovative products that minimize environmental impact and promote responsible outdoor recreation. ## Related on Trend Hunter - [All-Season Custom Fabric Backpacks](https://www.trendhunter.com/trends/all-season-backpack.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Outdoor Utility Bags](https://www.trendhunter.com/trends/apc-x-gregory.md) - [Striking Outdoor Necessities](https://www.trendhunter.com/trends/samsoe-samsoe.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Urban Explorer-Centric Accessories](https://www.trendhunter.com/trends/topologie-1.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)