# Beach-Ready Weatherproof Bags The Herschel Supply Co. x Birdwell Collection is Made with SurfNyl By Michael Hemsworth | Published 2021-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herschel-supply-co-x-birdwell-collection References: [hiconsumption](https://hiconsumption.com/herschel-supply-co-x-birdwell-collection/) & [birdwell](https://www.birdwell.com/collections/herschel-x-birdwell) The Herschel Supply Co. x Birdwell collection is a new collaboration between the two brands that will offer avid outdoor enthusiasts and beachgoers alike with a way to keep essential gear stowed and accessible. The collection includes [four bag styles](https://www.trendhunter.com/trends/waterproof-tote) in all that are each constructed with the Birdwell SurfNyl material to give them their [weatherproof functionality](https://www.trendhunter.com/trends/waterproof-outdoor-collection). The collection also includes a SurfNyl hat, co-branded T-shirts and [co-branded board shorts](https://www.trendhunter.com/trends/pendleton-swim-and-beach) to provide everything that a beachgoer could need when heading for the coast. The Herschel Supply Co. x Birdwell collection is priced starting at $40, and maintains a simple color scheme and aesthetic that will suit a wide range of consumer style preferences. The durable pieces, while beach-ready, will transition well into other seasons thanks to their weatherproof construction. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Weatherproof Bags:** The trend for weatherproof bags made of innovative materials offers opportunities for disruptive innovation in the outdoor gear and fashion industries. - **Beach-ready Accessories:** The rise of beach-ready accessories that are both stylish and functional presents opportunities for disruption in the fashion and retail industries. - **Collaborations:** The trend for collaborations between established brands and niche players is an opportunity for innovative partnerships in the fashion and outdoor gear industries. ### Who This Affects Most - **Outdoor Gear:** The rise of innovative, weatherproof materials for outdoor gear presents opportunities for disruptive innovation in this industry. - **Fashion:** The trend for stylish, functional accessories presents opportunities for disruption in the fashion industry. - **Retail:** The growing market for beach-ready accessories provides opportunities for disruptive innovation in the retail industry. ## Related on Trend Hunter - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Climate Conscious Summer Bags](https://www.trendhunter.com/trends/baggu.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [All-Season Custom Fabric Backpacks](https://www.trendhunter.com/trends/all-season-backpack.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Functionally Weatherproof Photo Gear](https://www.trendhunter.com/trends/long-weekend-1.md) - [Exclusive Portable Furniture Collections](https://www.trendhunter.com/trends/exclusive-portable-furniture-collections.md)