# Backpacking Road Trip Catalogs The Herschel Supply Co. SS12 Lookbook is Carefree and Nostalgic By Meghan Young | Published 2012-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herschel-supply-co-ss12-lookbook References: [hypebeast](http://hypebeast.com/2012/02/herschel-supply-co-2012-spring-summer-collection-lookbook/) & [herschelsupply](http://herschelsupply.com) Hitting the open road in a classic car with one’s significant other can only be made better by an arsenal of [good-looking bags](https://www.trendhunter.com/trends/sonder-collection), which the [Herschel Supply Co.](https://www.trendhunter.com/trends/herschel-supply-x-realtree) SS12 lookbook shows beautifully. A carefree, nostalgic catalog, the warm afternoon light and refreshing spring air is made almost tangible to the reader. The Herschel Supply Co. SS12 lookbook embraces the brand’s overall laid-back identity through romantically casual lifestyle shots. The chromatic canvas and nylon cordura-constructed packs with their tan leather details, gold zipper hardware and understated Herschel patchwork do have a sweet sophistication that is appropriate for youthful individuals. Both [old and new backpacks and bags](https://www.trendhunter.com/trends/retro-series) are showcased throughout the Herschel Supply Co. SS12 lookbook. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Backpacking Fashion:** The trend of fashionable backpacks being used for travel has increased, creating an opportunity for backpack and fashion industries to collaborate and create innovative designs. - **Travel Photography:** The trend of wanderlust and sharing travel experiences on social media has risen; this creates an opportunity for the photography and travel industries to collaborate and create innovative experiences. - **Nostalgic Marketing:** The trend of nostalgic marketing has been successful; this creates an opportunity for companies to tap into consumers' emotions and create innovative campaigns that evoke a sense of nostalgia. ### Industries Being Reshaped - **Fashion:** The fashion industry can collaborate with backpack companies to create designs that are both stylish and functional for travelers. - **Photography:** The travel and photography industries can collaborate to create unique travel experiences that focus on capturing and sharing memories. - **Marketing:** Companies can use nostalgic marketing to create emotional connections with customers and differentiate themselves from competitors. ## Related on Trend Hunter - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [All-Season Custom Fabric Backpacks](https://www.trendhunter.com/trends/all-season-backpack.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Playful Limited-Edition Travel Accessories](https://www.trendhunter.com/trends/neely-chloe.md) - [Blooming Expansive Accessories Capsule](https://www.trendhunter.com/trends/sleek-sage-green.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)