# Romantic Adventure Lookbooks The Herschel Supply Co. 2013 Spring Lookbook Explores a Youth Romance By Katie Pagnotta | Published 2013-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herschel-supply-co-2013 References: [hypebeast](http://hypebeast.com/2013/1/herschel-supply-co-2013-spring-lookbook-video) & [shop.herschelsupply](http://shop.herschelsupply.ca/shop.html) The [Herschel Supply Co.](https://www.trendhunter.com/trends/all-season-backpack) 2013 Spring lookbook is a descent into a teenage love affair. The video follows around a young couple on their various outdoor adventures, always equipped with their [trusty backpacks](https://www.trendhunter.com/trends/herschel-x-heinz). The promotional video is romantic, sweet and will melt your heart. You chase after the beautiful couple as they explore the land, get caught up in activities and grab each other's hands to take a stroll. The shots are magnificent and the stunning scenery definitely contributes to the overwhelming sense of comfort and wonder. The 2013 Herschel carriers are a focal point of several snippets. Both the young man and woman exchange carrying the packs in a full range of new colors and styles. The Herschel Supply Co. 2013 Spring lookbook video embraces the journeys we take and the objects that help carry us along. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Lookbooks:** Creating interactive and engaging experiences for showcasing products in a visually pleasing way - **Storytelling Marketing:** Incorporating a narrative into advertising to evoke emotion, humanize the brand, and create relatable content - **Youth-centric Branding:** Targeting a younger demographic and creating a brand identity that speaks to their interests and values ### Sectors Adopting This - **Fashion and Accessories:** Using interactive lookbooks to showcase clothing and accessories, and incorporating storytelling elements to create a brand identity - **Travel and Adventure:** Incorporating youth-centric branding and romantic storytelling in travel and adventure marketing to target a younger demographic - **Outdoor Gear and Equipment:** Creating visually compelling marketing campaigns with interactive lookbooks and incorporating storytelling to showcase outdoor gear and equipment ## Related on Trend Hunter - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [All-Season Custom Fabric Backpacks](https://www.trendhunter.com/trends/all-season-backpack.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Valentine's Day-Themed Footwear Campaigns](https://www.trendhunter.com/trends/valentines-lookbook.md) - [Condiment-Inspired Luggage Collections](https://www.trendhunter.com/trends/herschel-x-heinz.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md)