# Backcountry Backpacks The Herschel Spring/Summer 2013 Lookbook Takes It to the Country By Cody Turner | Published 2012-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herschel-springsummer-2013-lookbook References: [huhmagazine](http://www.huhmagazine.co.uk/4083/herschel-spring-summer-2013-lookbook) & [herschelsupply](http://www.herschelsupply.com/lookbook/) Popular backpack company and hipster-infused brand Herschel has released photographs for its Spring/Summer 2013 Lookbook and it has taken to the backcountry to promote its new line of backpacks. Herschel is an up-and-coming company based out of Vancouver, Canada, that manufactures [backpacks, bags, travel goods and accessories](https://www.trendhunter.com/trends/apc-x-gregory). Founded by brothers Jamie and Lyndon Cormack in 2009, Herschel comes from the name of a small town where the two boys grew up. Herschel’s backpacks are simple, well manufactured and come in a variety of styles and colors. Herschel’s Spring/Summer 2013 collection features [new bags that come in colors](https://www.trendhunter.com/trends/poppy-collection) like Lime Punch and a nice polka dot pattern. The Spring/Summer 2013 collection will be available on HUH. Magazine’s online store in February 2013. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Backpacks:** Opportunity for backpack companies to create simple, well-manufactured backpacks in unique styles and colors. - **Hipster Style:** Opportunity for brands to cater to the hipster market by infusing a nostalgic, small-town aesthetic into their products. - **Online Retail:** Opportunity for online retailers to offer a wide range of backpacks and accessories to customers worldwide. ### Sectors Adopting This - **Fashion Accessories:** Opportunity for fashion accessory companies to expand their product lines to include backpacks in trendy styles and colors. - **Outdoor Gear:** Opportunity for outdoor gear companies to create backpacks that are functional and fashionable for backcountry adventures. - **E-commerce:** Opportunity for e-commerce companies to capitalize on the increasing demand for backpacks by offering a diverse range of options to online shoppers. ## Related on Trend Hunter - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Blooming Expansive Accessories Capsule](https://www.trendhunter.com/trends/sleek-sage-green.md) - [Nomadic Luxe Canvas Backpacks](https://www.trendhunter.com/trends/andiamo-backpack.md) - [Collaboration Camouflage Backpacks](https://www.trendhunter.com/trends/the-brown-buffalo-x-huckberry-concealpack.md) - [Outdoor Utility Bags](https://www.trendhunter.com/trends/apc-x-gregory.md)