# Cooling Soda-Branded Bags These Herschel Bags Feature Coca-Cola Prints and an Insulated Liner By Riley von Niessen | Published 2016-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herschel-bags References: [hypebeast](http://hypebeast.com/2016/7/herschel-supply-co-and-coca-cola-recycled-capsule-collection) & [herschelsupply.borderfree](https://herschelsupply.borderfree.com/) Following a recent collaboration with [Coca-Cola](https://www.trendhunter.com/trends/cocacola-x-crocs), the iconic Herschel bags are now featuring the soft drink logo yet again in a small capsule collection that's designed for the summer. The series from [Herschel Supply Co.](https://www.trendhunter.com/trends/herschel-supply-x-realtree) includes a backpack, a tote bag, a bucket hat and a pouch for change and other valuables. The collaborative brand effort makes use of the popular style of Herschel bags while covering them in the Coca-Cola colors and slogan, 'Ice Cold Sold Here.' This slogan, that's famous for its use on the company's vending machines, also eludes to the summer-friendly use of the products -- all of which include an insulated liner that helps to cool the contents placed inside. With this feature, the collection is well-suited to consumers looking to enjoy camping trips or music festivals, as the Herschel bags and other accessories keep them and their beverages cool for longer. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Branded Collaborations:** Opportunity for businesses to collaborate with well-known brands to create unique products. - **Summer-friendly Accessories:** Market for accessories designed specifically for summer activities like camping trips and music festivals. - **Insulated Products:** Demand for products with insulated liners to keep beverages cool for longer. ### Who This Affects Most - **Fashion:** Fashion industry can explore collaborations with popular brands to create unique and branded accessories. - **Beverage:** Beverage industry can develop innovative packaging and products with insulation to enhance the consumer experience. - **Retail:** Retail industry can offer summer-friendly accessories as part of their seasonal product offerings. ## Related on Trend Hunter - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Condiment-Inspired Luggage Collections](https://www.trendhunter.com/trends/herschel-x-heinz.md) - [Freezable Crossbody Bags](https://www.trendhunter.com/trends/hydration-crossbody.md) - [Soda-Inspired Bag Collaborations](https://www.trendhunter.com/trends/float-tote-bundle.md)