# Artist-Designed Denim Collections Heron Preston's Levi's Collaboration Embraces Mistakes By Ell Smith | Published 2020-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heron-prestons-levis References: [hypebae](https://hypebae.com/2020/9/heron-preston-levis-collaboration-collection-trucker-jacket-501-jeans-release) & [levi](https://www.levi.com/US/en_US/features/app) Heron Preston's collaboration with [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) celebrates mistakes with a line of [intentionally distorted denim](https://www.trendhunter.com/trends/onelegged-jean) that encourages consumers to have fun with their fashion. A mix up on the designers birth certificate resulted in his birth year being recorded as 1873 instead of 1983. Since then, Preston has embraced the idea of mistakes and taking chances, encouraging other to not take life too seriously. This line embodies that as its filled with fun motifs and unconventional looks that are sure to help one stand out from the crowd. Standouts from the line include a pink denim set, or the pink flame stamped blue denim. The line ranges from $395 to $465 USD and is available online. Image Credit: Heron Preston X Levi ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Intentional Distortions:** There is an opportunity for fashion companies to embrace the trend of intentionally distorted designs and incorporate it into their collections. - **Unconventional Looks:** Incorporating unconventional looks and fun motifs into fashion designs can help companies appeal to consumers who want to stand out from the crowd. - **Celebrating Mistakes:** Companies can embrace the trend of celebrating mistakes to promote taking chances and not taking life too seriously in their marketing and branding. ### Who This Affects Most - **Fashion:** Fashion companies can incorporate intentionally distorted designs, unconventional looks and fun motifs into their collections to appeal to consumers who want to stand out from the crowd. - **Marketing & Advertising:** Marketing and advertising companies can embrace the trend of celebrating mistakes to promote taking chances and not taking life too seriously in their campaigns. - **Retail:** Retail companies can tap into the trend of intentionally distorted designs and offer products that celebrate mistakes, encouraging consumers to have fun with their fashion choices. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Juxtaposing Artful Denim Capsules](https://www.trendhunter.com/trends/levis-and-kenzo.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md)