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# Retro-Themed Camo Streetwear
The New Heron Preston x BAPE Collection Borrows From '90s Styles

By Niko Pajkovic | Published 2022-05-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/heron-preston-x-bape
References: [modern-notoriety](https://www.modern-notoriety.com/bape-heron-preston-collection-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=bape-heron-preston-collection-release-date) & [bape](https://bape.com/)

Men's streetwear label [Heron Preston](https://www.trendhunter.com/trends/204l-heron-blue) has partnered with Japanese fashion brand BAPE (A Bathing Ape) to launch a limited-edition capsule titled the BAPE x Heron Preston collection.

For the new collaboration, designers at Heron Preston opted to reach into BAPE's archives for inspiration, borrowing elements from its '90s and '00s-era garments. As a result, the collection brings back the APE HEAD graphic tees and utilizes a camouflage pattern that blends BAPE’s 1st [CAMO](https://www.trendhunter.com/trends/cr-life-collection) print with its iconic purple COLOR CAMO, which was famously worn by Lil Wayne in 2005.

In addition, the collection features an official Heron Preston [BAPE STA](https://www.trendhunter.com/trends/bape-x-stadium-goods) (BAPE's main sneaker silhouette), which arrives in the NYC label's signature orange color scheme. For those interested, the new BAPE x Heron Preston collection is set to drop on May 7.

Image Credit: BAPE

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 58% | Activity: 52% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **90s-inspired Streetwear:** Designers can explore 90s-era fashion trends for creative inspiration.
- **Camo Patterns:** Incorporating retro camo prints into modern clothing designs can offer a fresh take on the classic pattern.
- **Collaborative Capsule Collections:** Partnerships between fashion brands can create unique, limited-edition collections that drive customer excitement and demand.

### Industries Being Reshaped

- **Fashion:** Fashion designers can capitalize on the popularity of retro and collaborative styles to create innovative collections that stay ahead of trends.
- **Footwear:** Sneaker designers can draw inspiration from fashion collaborations to develop new takes on classic silhouettes.
- **Streetwear:** Streetwear brands can look to retro and collaborative designs to differentiate themselves and offer customers unique, exclusive pieces.

## Related on Trend Hunter

- [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md)
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- [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md)
- [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md)
- [Court-Inspired Collections](https://www.trendhunter.com/trends/bape-x-stadium-goods.md)
- [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md)
