# Industrial Streetwear Popups The Heron Preston KM20 Popup Resembles a Construction Site By Jana Pijak | Published 2017-05-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/heron-preston-km20 References: [highsnobiety](http://www.highsnobiety.com/2017/05/22/heron-preston-pop-up-km20-moscow/) & [heronpreston](https://www.heronpreston.com) A [Heron Preston](https://www.trendhunter.com/trends/mycoworks-fruit-bowl) KM20 popup opened its doors in Moscow last week and was built amidst a former, industrial construction site. Equipped with everything from branded bulldozers, stacked barrels and unfinished concrete decor, the sensory space was a physical tribute to Heron Preston's workwear-themed aesthetic. The American designer is the mastermind behind construction-themed apparel and accessories, and is best known for his ongoing collaboration with the New York Department of Sanitation. Embodying the essence of the Heron Preston brand, this popup transforms a functional manufacturing space into a retail shop and gallery hybrid. Launched alongside Moscow-based retailer KUZNETSKY MOST 20, the designer's newest venture also included a tattoo artist station, along with live music sets from [Off-White founder](https://www.trendhunter.com/trends/unvrs-and-offwhite) Virgil Abloh and others. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 72% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Industrial Streetwear:** Disruptive innovation opportunity: Explore the fusion of industrial aesthetics with fashion to create unique streetwear styles. - **Construction-themed Apparel:** Disruptive innovation opportunity: Develop clothing and accessories inspired by construction and workwear, appealing to a niche market segment. - **Popup Retail Experiences:** Disruptive innovation opportunity: Combine physical retail spaces with immersive sensory elements to create memorable and engaging popup experiences. ### Who This Affects Most - **Apparel:** Disruptive innovation opportunity: Innovate within the apparel industry by reimagining traditional workwear and introducing design elements inspired by industrial aesthetics. - **Retail:** Disruptive innovation opportunity: Utilize popup retail formats to create unique and interactive shopping experiences that leave a lasting impression on customers. - **Fashion Events and Promotion:** Disruptive innovation opportunity: Incorporate live music performances and collaborations with influential figures in the fashion industry to create excitement and buzz around new collections. ## Related on Trend Hunter - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md)