# Inspiring Female Tribute Videos Microsoft Recaps Highly Searched and Heroic Women of 2013 By Laura McQuarrie | Published 2014-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heroic-women-of-2013 References: [designtaxi](http://designtaxi.com/news/363005/Motivational-Microsoft-Ad-Pays-Tribute-To-The-Heroic-Women-Of-2013/) & [bing](http://bing.com/heroicwomen) The ‘Celebrating the Heroic Women of 2013’ [Microsoft](https://www.trendhunter.com/trends/xbox-mentorship-program) ad takes a different approach to year-end review videos, by honoring notable and inspiring women of all ages, like Malala Yousafzai, the late Margaret Thatcher and Adrianne Haslet-Davis, a dancer and survivor of the Boston Marathon bombing who lost a foot but not her incredible spirit as she vowed that she would dance again. Instead of following in the footsteps of [Google’s](https://www.trendhunter.com/trends/ywca-launches) 2013 Zeitgeist video that recapped the most popular search terms, trending events, people and topics, this heartwarming Microsoft ad takes a subtle approach to making note of some of the most heroic women of 2013 who were presumably also highly searched for on its own search engine, [Bing](https://www.trendhunter.com/trends/ethical-shopping-1). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Tribute Videos:** Opportunity for creating tribute videos that honor inspiring women and highlight their achievements. - **Inspiring Women:** Opportunity to celebrate and showcase the accomplishments of heroic and notable women. - **Heartwarming Ads:** Opportunity to create emotionally impactful advertisements that resonate with viewers. ### Industries Being Reshaped - **Digital Advertising:** Opportunity for ad agencies to create innovative and emotionally resonant digital advertisements. - **Video Production:** Opportunity for video production companies to specialize in creating tribute videos that tell inspiring stories. - **Feminist Media:** Opportunity for feminist media outlets to highlight and amplify the stories of heroic women. ## Related on Trend Hunter - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [AI-Remastered Olympic Documentaries](https://www.trendhunter.com/trends/greatness-of-her.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md)