# Legendary Car Commercials The Heroic Nissan Juke Takes on "The Dread" By Amelia Roblin | Published 2010-10-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/heroic-nissan-juke References: [youtube](http://www.youtube.com/user/nissancanada) & [nissanusa](http://www.nissanusa.com/juke/) It may not have been the first label to come to mind for an unassuming vehicle, but the heroic [Nissan](https://www.trendhunter.com/trends/hyper-adventure) [Juke](https://www.trendhunter.com/trends/the-juke-ev) has managed to turn this idea around. This courageous coupe's clash with the machine monster known as "The Dread" certainly proves the car's power. Praised for its speed, agility and most of all, its "[power dig turbo engine](https://www.trendhunter.com/trends/2026-nissan-armada-nismo)" that gives it a "big heart," the heroic Nissan Juke was able to out-drive and out-wit the frightful fiend that that was menacing other vehicles within this ad. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 19% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Turbo Engines Dominate Car Industry:** As more car manufacturers invest in high-performing turbo engines, there is an opportunity for Nissan to continue to innovate in this space and lead the pack. - **Heroic Branding in Advertising:** With the success of the Nissan Juke's heroic branding in this commercial, there is an opportunity for other brands to incorporate similar storytelling into their advertising campaigns to better connect with consumers. - **Rise of Crossover Suvs:** With the increasing popularity of crossover SUVs like the Nissan Juke, there is an opportunity for car manufacturers to continue to innovate and improve on this type of vehicle to meet customer demand. ### Industries Being Reshaped - **Automotive Industry:** As the automotive industry continues to evolve, there is an opportunity for car manufacturers like Nissan to innovate in both design and performance to stay competitive. - **Advertising Industry:** With the rise of social media and new technologies, there is an opportunity for advertisers to create more engaging and interactive campaigns for consumers. - **Entertainment Industry:** With the success of this Nissan Juke commercial, there is an opportunity for entertainment companies to produce more branded content that blends cars and storytelling. ## Related on Trend Hunter - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)