# Superheroic Turtles Mr Leatherback Saves His Species by Befriending Humans By Cowbag | Published 2009-06-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hero-turtles-mr-leatherback-saves-his-species References: [mrleatherback](http://mrleatherback.com) Mr Leatherback is a brilliant idea thought up to protect the [endangered turtle species](https://www.trendhunter.com/trends/endangered-animal-lip-balm) of the same name. Essentially this is a very clever PR campaign centered around a man, or woman, in a turtle suit. His mission is to defend his species by befriending the human race. What could be a rather standard idea has been made brilliant by the integrated use of [social media](https://www.trendhunter.com/trends/legitimate-you) such as twitter, flickr and some great videos featuring the [turtle hero](https://www.trendhunter.com/trends/kt2-kungfu-turtle). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 1% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Integrated PR Campaigns:** Opportunity for businesses to create clever and engaging PR campaigns that incorporate social media and storytelling. - **Endangered Species Protection:** Potential for businesses to develop innovative strategies and campaigns to raise awareness and protect endangered species. - **Social Media Marketing:** Opportunity for businesses to leverage the power of social media platforms like Twitter and Flickr to connect with their target audience. ### Who This Affects Most - **Marketing and Advertising:** Disruptive innovation opportunity for marketing agencies to create integrated PR campaigns that capture audience attention and deliver strong messages. - **Environmental Conservation:** Opportunity for organizations focused on environmental conservation to develop innovative strategies and campaigns for protecting endangered species. - **Digital Media and Communications:** Disruptive innovation opportunity for digital media companies to help businesses leverage social media platforms for effective marketing and communication. ## Related on Trend Hunter - [Nostalgic Superhero-Inspired Soaps](https://www.trendhunter.com/trends/cowabunga-cleanse.md) - [Pasta Sauce Characters](https://www.trendhunter.com/trends/mr-ridiculously-good.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Cartoon Turtle Figurines](https://www.trendhunter.com/trends/teljesnegyzet.md) - [Cartoon-Inspired Bath Products](https://www.trendhunter.com/trends/lush-x-tmnt.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md) - [Self-Dock Aquatic Robot Technology](https://www.trendhunter.com/trends/roboturtle.md) - [Movie-Themed Meal Kit Sweepstakes](https://www.trendhunter.com/trends/old-el-paso-tortilla-pockets-kit.md) - [Glowing Movie Campaign Murals](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-mural.md)