# Brooding Black & White Editorials Model Francisco Lachowski is Angst-Filled for Hero Magazine By Rachel | Published 2009-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hero-magazine References: [thefashionisto](http://thefashionisto.com/blog/2009/12/hero-francisco-lachowski-by-massimo-pamparana/) & [hero-zine](http://www.hero-zine.com/issue_2.htm) For Hero Magazine's second issue, model Francisco Lachowski lazes around looking angst-ridden, because it's hard being a [sexy model](https://www.trendhunter.com/trends/boss-bottled-beyond). The [Hero Magazine spread](https://www.trendhunter.com/trends/alessandro-micheles) is mainly [black-and-white](https://www.trendhunter.com/trends/black-tag-collection) and between the coloring and the lighting, the model is definitely brooding. Photographed by Massimo Pamparana, the editorial is sure to make you brood, though it probably wont be as attractive as when Francisco Lachowski does it. **Implications** - With so many creative and unique inventions in the market, sometimes it's preferable to revert back to classics. The simplest things can have the greatest impact with their straightforward message and ability to relate to a large audience. As art is always being reinterpreted and can oftentimes be overwhelming, consumers seek out familiar motifs that are easily recognizable. Companies can hone in on this by using simple and classic approach to reach their customers in a language that they can understand with ease. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Brooding Black and White:** Classic black and white photography is making a comeback in fashion and editorial shoots. - **Angst-filled Fashion:** Fashion that portrays emotional turmoil and brooding attitudes is gaining popularity. - **Simplicity in Art:** Artists are simplifying their creations and returning to classic motifs as consumers seek out familiar and easily recognizable styles. ### Sectors Adopting This - **Fashion:** Fashion brands can use brooding, black-and-white photography to create emotional and captivating campaigns. - **Photography:** Photographers can experiment with classic black and white techniques to create impactful and relatable content. - **Art:** Artists can explore the power of simplicity and classic motifs to create pieces that are easily understandable and relatable. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)