# Darkly Authoritative Editorials The Hero Magazine 'Volatile Opulence' Photoshoot Stars Matt Ardell By Meghan Young | Published 2012-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hero-magazine-volatile-opulence References: [models](http://models.com/feed/?p=37698) & [hero-zine](http://www.hero-zine.com) The Hero Magazine 'Volatile Opulence' cover shoot is full of dark authority. Inspired by [military style](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), the outfits lend model Matt Ardell an intimidating look that is entirely arresting. Although it is hard to tell whether his commanding presence is for the good or the bad, it cannot be denied that he looks incredibly good as he stares smolderingly into the camera. Shot by photographer Christian Ferretti, the Hero Magazine 'Volatile Opulence' cover shoot happens to be the third this year for the [young American native](https://www.trendhunter.com/trends/vintage-styles). Outfitted by stylist Gro Curtis, he is clad in 3.1 Phillip Lim, Belstaff, Emporio Armani, Prada, Louis Vuitton and more. Co-starring alongside an ominous-looking German Shepherd, Ardell's youthful look is given even more edge. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dark Authority Fashion:** Fashion industry can explore disruptive innovation opportunities in creating edgy and commanding style designs. - **Military-inspired Wardrobe:** Fashion designers and retailers can leverage a trend of military-inspired wardrobe and create edgy yet comfortable clothing. - **Intimidating Looks:** Beauty and cosmetics industry could develop products that enhance dark, intimidating looks and create a new category of makeup and grooming products. ### Where This Applies - **Fashion:** Capturing the military style in clothing and accessories to create striking visuals in fashion industry. - **Pet Care:** Exploring a new trend of including pets in photoshoots to promote pet care industry. - **Beauty and Cosmetics:** Capitalizing on the trend of dark, commanding look to develop beauty and grooming products in cosmetics industry. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)