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# Womenswear-Sporting Gents
The Hero Magazine ‘Panda Rock’ Editorial Showcases Urbane St

By Alexandra Serrano | Published 2012-10-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hero-magazine-panda-rock
References: [thefashionisto](http://thefashionisto.com/fashioneditorial/nicola-formichetti-styles-jonathan-bauer-hayden-for-hero-magazine) & [hero-zine](http://www.hero-zine.com/)

Taking an unconventional approach to both menswear and editorial layout, the Hero Magazine ‘[Panda Rock](https://www.trendhunter.com/trends/panda-dunk-tshirts)’ spread was styled by Nicola Formichetti.

Formichetti is best known for his excellence in womenswear design at [Mugler](https://www.trendhunter.com/trends/mugler1), yet his eclectic style and outstanding personal branding have made him infamous in his own respect. In this piece for Hero Magazine, his ultra-modern aesthetic shines with the fragmented layout of the editorial, as well as the [highly avant-garde nature of styling](https://www.trendhunter.com/trends/sujitha-shivajothi) that has a male model sporting women’s clothing.

Model Jonathan Bauer-Hayden enhances the rebellious spirit of this fashion story sporting garments that are very punk-chic. With its ode to edgy attitude and superb styling the Hero Magazine Panda Rock challenges notions of conventional menswear to redefine the urbane hipster gentleman.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 58% | Activity: 77% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Unconventional Menswear:** The Hero Magazine 'Panda Rock' spread showcases an unconventional approach to menswear, opening up opportunities for designers to push the boundaries of traditional fashion.
- **Fragmented Layout:** The fragmented layout of the editorial in Hero Magazine's 'Panda Rock' creates a visually striking experience, inspiring content creators to explore unique and innovative ways to present their work.
- **Gender-bending Styling:** The male model sporting women's clothing in the Hero Magazine 'Panda Rock' editorial challenges gender norms, offering a disruptive innovation opportunity for brands to create gender-fluid fashion collections.

### Industries Being Reshaped

- **Fashion:** The unconventional menswear and gender-bending styling showcased in the Hero Magazine 'Panda Rock' spread presents an opportunity for the fashion industry to embrace inclusivity and diversity in their designs.
- **Publishing:** The fragmented layout and avant-garde nature of the Hero Magazine 'Panda Rock' editorial highlights opportunities for publishing companies to experiment with unique editorial designs and attract a broader audience.
- **Modeling:** The rebellious spirit and punk-chic styling portrayed by the male model in the Hero Magazine 'Panda Rock' spread create space for modeling agencies to embrace diversity and challenge traditional beauty standards.

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