# Heroic Donut Deals Krispy Kreme Offers Free Treats for National Superhero Day Nominations By Amelia Roblin | Published 2015-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hero-day References: [foxcarolina](http://www.foxcarolina.com/story/28915635/krispy-kreme-celebrates-superhero-day-with-deal-on-donuts) & [krispykreme](http://www.krispykreme.com/heroday) [Krispy Kreme's](https://www.trendhunter.com/trends/july-freedom-days) Hero Day promotion encourages the recognition people with all sorts of superpowers. Sugar-craving consumers can enter the scrumptious sweepstakes to get them anything from free doughnuts for life, to delicious two-for-one deals. You don't have to visit a Krispy Kreme location to be part of National Superhero Day's sweet rewards. The company is asking for your to post a photo of yourself with your hero on social media, using the hashtag #SuperheroSelfie. Whether you're posing with a costumed [Superman](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu) or the world's best mom, the chain wants to hear from you. The Hero Day social campaign is a great example of how brands can assume and express cultural values in ways that benefit their business, creating communities and driving sales through advertising by the consumers themselves. Photo Credits: [Krispy Kreme on Facebook](https://www.facebook.com/KrispyKreme) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Recognition Marketing:** Creating campaigns that encourage consumers to recognize and appreciate everyday heroes can build brand loyalty and generate buzz. - **User-generated Content:** Encouraging consumers to post photos and stories on social media can generate organic advertising and drive sales. - **Community Building:** Creating a sense of community around a brand by engaging consumers in campaigns and events can foster brand loyalty and increase customer engagement. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage brands can leverage recognition marketing campaigns to build loyalty and increase sales of their products. - **Social Media:** Social media platforms can benefit from campaigns that encourage user-generated content, driving user engagement and increasing platform popularity. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses develop campaigns that build communities around their brands, driving sales and increasing brand awareness. ## Related on Trend Hunter - [Complimentary Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-national-doughnut-day.md) - [Kindness-Themed Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day.md) - [Complimentary Summertime Donut Deals](https://www.trendhunter.com/trends/july-freedom-days.md) - [Celebratory Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-world-chocolate-day.md) - [No-ID Donut Promotions](https://www.trendhunter.com/trends/free-original-glazed-donut.md) - [Complimentary Election Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-election-day.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md) - [Blackhole-Inspired Donut Promotions](https://www.trendhunter.com/trends/free-original-glazed-doughnuts.md) - [BOGO Donut Deals](https://www.trendhunter.com/trends/national-sprinkle-day-offer.md)