# All-Over Brightening Pads Hero Cosmetics' Lightning Swipe Provides a Head-to-Toe Glow By Laura McQuarrie | Published 2022-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hero-cosmetics-lightning-swipe References: [newbeauty](https://www.newbeauty.com/new-skin-care-products-february-2022/1) & [herocosmetics.us](https://www.herocosmetics.us/products/lightning-swipe) [Hero Cosmetics'](https://www.trendhunter.com/trends/mighty-shield) Lightning Swipe is beneficial for brightening the face and body, as well as smoothing and illuminating with a flick of the wrist. This product is beneficial for diminishing the look of [dark spots](https://www.trendhunter.com/trends/faded-dark-spot-patches), and it's best used on clean, dry skin. As the brand says, when used daily, it helps to create "the easiest glow-up ever." The [dual-sided pads](https://www.trendhunter.com/trends/ultra-repair-hydrating-pillow-pads) can be used for two levels of exfoliating, depending on which side of the pad is used. Some of the key ingredients in the formula are brightening niacinamide, tranexamic acid, a vitamin complex to support post-blemish skin, plus heartleaf and kombucha. The clean skincare product is non-irritating and free from dyes, fragrances, silicones, sulfates and a long list of other carefully considered exclusions. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 75% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skin-brightening Products:** There is an opportunity for disruptive innovation in the skincare industry to create more effective and sustainable skin-brightening products using new ingredients and delivery methods. - **Dual-sided Exfoliating Pads:** Manufacturers in the beauty industry can create dual-sided exfoliating pads that offer different levels of exfoliation to cater to the different skin types and needs of consumers. - **Clean Skincare Products:** There is a growing demand for clean skincare products that are free from potentially harmful chemicals and ingredients, creating an opportunity for new players to enter the market with innovative, eco-friendly products. ### Where This Applies - **Beauty:** The beauty industry can leverage new ingredients and technologies to create skincare products that effectively target skin-brightening and other skin concerns while minimizing potential irritants and maximizing sustainability. - **Wellness:** The wellness industry can incorporate clean skincare products like Hero Cosmetics' Lightning Swipe into holistic approaches to personal care, emphasizing the importance of caring for one's skin as part of a holistic wellness routine. - **Online Retail:** The rise of online retail gives new brands selling innovative and eco-friendly skincare products like Hero Cosmetics easier access to customers worldwide at lower costs than traditional brick-and-mortar retailers, allowing them to scale up quickly. ## Related on Trend Hunter - [Non-Irritating Exfoliating Pads](https://www.trendhunter.com/trends/skin-prep-exfoliating-pads.md) - [Gentle Skin-Exfoliating Pads](https://www.trendhunter.com/trends/brilliance-boost-pads.md) - [Skin Dark Spot Correctors](https://www.trendhunter.com/trends/heor-dark-spot.md) - [Facial-Inspired Toner Pads](https://www.trendhunter.com/trends/glow-recipe-toner-pads.md) - [Facial-Inspired Skincare Pads](https://www.trendhunter.com/trends/daily-exfoliating-pads.md) - [Brightening Serum Pads](https://www.trendhunter.com/trends/enzyme-brightening-pad.md) - [Travel-Sized Toner Pads](https://www.trendhunter.com/trends/green-tea-enzyme-vitamin-c.md) - [Brightening Ingrown Sprays](https://www.trendhunter.com/trends/ingrown-spray.md) - [Brightening Glycolic Acid Sprays](https://www.trendhunter.com/trends/brightening-glycolic-acid-sprays.md)