# Rugged Detergent Packaging Hero Clean's Detergent is Tested at a Delta Force Training Facility By Laura McQuarrie | Published 2018-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hero-clean References: [packworld](https://www.packworld.com/article/package-design/structural/special-ops-tested-laundry-detergent-tub-exudes-masculinity) & [hero-clean](https://hero-clean.com/product/laundry-pacs-45-count/) [Hero Clean](https://www.trendhunter.com/trends/hero-bread-crafted-collection) makes a line of high-performance home cleaning products that are specifically formulated and fragranced for men, as well as tested at a [Delta Force](https://www.trendhunter.com/trends/cool-can) training facility to ensure their efficacy. In addition to offering solutions for eliminating odors, all-purpose cleaning and keeping one's hands clean, Hero Clean launched [single-use Laundry Pacs](https://www.trendhunter.com/trends/concentrated-laundry-product) in response to an ask from one of its top retail partners. Earlier this year, the entire Hero Clean line underwent a packaging refresh and the new product was quickly added to the assortment as a convenient alternative to its handled laundry detergent bottle. The cruelty-free laundry product for men is packed with enzymes for stain-fighting and color preservation, plus the brand's signature juniper-based scent. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Men's Home Cleaning Products:** There is a disruption opportunity in creating more high-performance home cleaning products specifically formulated and fragranced for men. - **Single-use Laundry Pacs:** There is a disruption opportunity in developing more convenient single-use laundry detergent options as an alternative to traditional bottles. - **Cruelty-free Cleaning Products:** There is a disruption opportunity in offering a wider range of cruelty-free cleaning products that appeal to environmentally conscious consumers. ### Who This Affects Most - **Home Cleaning Products:** The home cleaning products industry has a disruption opportunity in targeting the male demographic with specialized products. - **Packaging:** The packaging industry has an opportunity to innovate and create more convenient and eco-friendly packaging solutions for laundry detergents. - **Scented Products:** The scented products industry can explore creating signature scents targeted at different consumer segments, such as men's home cleaning products. ## Related on Trend Hunter - [Concentrated Cleaning Laundry Detergents](https://www.trendhunter.com/trends/deep-clean-laundry-detergent.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Science-Forward Cleaning Startups](https://www.trendhunter.com/trends/scienceforward-cleaning-startup.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Next-Gen Laundry Capsules](https://www.trendhunter.com/trends/sustainable-laundry-capsule.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md)