# Futuristic Silver Frocks The Hernan Lander AW 2010 Collection Takes a Step into a New Era By Zoe Badley | Published 2010-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hernan-lander-aw-2010 References: [highsnobette](http://www.highsnobette.com/news/2010/08/06/introducinghernan-lander-autumnwinter-2010/#more-34466) & [hernanlander](http://www.hernanlander.com/) The Hernan Lander AW 2010 collection brings fashion and style to futuristic realms. This ready-to-wear collection features hints of [futuristic themes](https://www.trendhunter.com/trends/fendi-and-mad-architects) while staying versatile and practical for the everyday woman. The [evening gowns](https://www.trendhunter.com/trends/mcqueen-holiday-2025) are especially superb as each one graces the floor and are tailored to drape the body perfectly. Be sure to check out the gallery for more shots from the Hernan Lander AW 2010 collection. **Implications** - One of the best ways a brand can establish a foothold in the marketplace is by including slightly radical design alterations to a traditional product. By making a product [avant-garde](https://www.trendhunter.com/trends/hm-x-glenn-martens) but not too outlandish, the company lures in consumers seeking originality and inventiveness, but doesn't scare away those overwhelmed by the brand's ridiculousness. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Fashion:** Fashion designers can explore the incorporation of futuristic elements in their clothing, without sacrificing practicality, to lure in consumers seeking originality and inventiveness. - **Versatile Evening Wear:** Designers can focus on creating versatile evening gowns that drape the body perfectly, providing an opportunity for consumers to enjoy fashionable clothing that is practical for everyday use. - **Avant-garde Product Design:** Designers can consider slightly radical alterations to a traditional product to establish a foothold in the marketplace and attract consumers seeking originality but not overwhelmed by outlandish designs. ### Where This Applies - **Fashion and Apparel Industry:** The fashion and apparel industry has an opportunity to explore futuristic design elements in clothing, particularly in the evening gown segment. - **Retail Industry:** Retailers can stock avant-garde clothing items and encourage designers to consider radical design alterations to traditional products to engage consumers in search of originality. - **Luxury Fashion Industry:** Luxury fashion brands can create versatile yet elegant evening wear to tap into the practicality needs of female consumers who want fashion-forward clothing suitable for everyday wear. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)