# Emotive Jewelry Websites The New Hermèsistible Site Presents Products Explained by Feelings By Malika Renee Butss | Published 2015-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hermsistible-site References: [en.vogue.fr](http://en.vogue.fr/fashion-videos/fashion-story/videos/hermsistible-the-new-herms-site-revealed/19829) & [hermesistible.hermes](http://hermesistible.hermes.com/en_WW/emotions/impulcie/) French luxury label [Hermès](https://www.trendhunter.com/trends/herms-1) has unveiled its Hermèsistible site which showcases a selection of jewelry from the brand's Fall/Winter 2015-2016 collection. These lavish designs are explained by the Hermès dictionary. The fictional Hermès dictionary includes words that define feelings that are difficult to describe. In a short and [playful new video](https://www.trendhunter.com/trends/mystery-at-the-grooms), consumers are given a glimpse of the accessories that will be offered on the new Hermèsistible site along with their corresponding words and definitions. While Hermèsistible itself means "a Lexicon of wordelicious [fashion jewelry](https://www.trendhunter.com/trends/virtuosity-high-jewelry)," the products are described as Impulcie, Jalousele and Escapitude. While Impulcie defines a fleeting guilt when indulging a whim of child-like pleasure, Jalousele is a spark of envy in a shade of green and Escapitude covers the joy of making an impromptu escape. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Emotive Jewelry:** Opportunity for jewelry brands to create pieces that evoke specific feelings and emotions. - **Luxury Fashion Lexicon:** Potential for fashion brands to develop their own dictionaries or lexicons to convey unique meanings behind their products. - **Playful Product Explanations:** Possibility for brands to adopt creative and playful approaches to explaining their products, enhancing customer engagement. ### Sectors Adopting This - **Jewelry:** Jewelry manufacturers and retailers can explore the concept of emotive jewelry to stand out in the market. - **Fashion:** Fashion brands can use a unique lexicon or dictionary to strengthen brand identity and create a sense of exclusivity. - **Marketing and Advertising:** Marketing agencies can assist brands in developing engaging and playful strategies to communicate product features and values. ## Related on Trend Hunter - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Equilibrium-Evoking High Jewelry Concepts](https://www.trendhunter.com/trends/high-jewelry-collections1.md) - [Luxe Holiday-Themed Campaigns](https://www.trendhunter.com/trends/chteau-divoires.md) - [Modern Jewelry Websites](https://www.trendhunter.com/trends/foliums.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md)