# Luxury Athletic Events HermèsFit Appeals to the Active Side of Luxury Consumers By Laura McQuarrie | Published 2021-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hermsfit References: [fashionunited.uk](https://fashionunited.uk/news/business/hermesfit-to-globally-launch-series-of-interactive-experiences/2021102858828) & [hermes](https://www.hermes.com/ca/en/story/280087-hermes-fit-campaign/) [Hermès](https://www.trendhunter.com/trends/wings-of-hermes) is inviting its clientele to participate in HermèsFit in Paris as a way to show off its iconic accessories and at the same time, support healthy movement. This global initiative is kicking off with an event in the École des Beaux-Arts and it is set to offer something for everyone with carré yoga, stretch’ceinture and chapeau balance. Upon entry, guests will be encouraged to choose a Hermès accessory like a silk scarf, bracelet or a pair of shoes, to support the sessions they will be participating in. The athletic event will also include a weights rack, barbells, a HermèsFit boxing ring, climbing wall and punching bags, plus a photo booth and a juice bar. HermèsFit will be making other stops in locations like Tokyo, New York, Taiwan and Shanghai to share "the joy of exercise." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Luxury Athletic Events:** Combining luxury and fitness to offer a unique and exclusive experience for high-end consumers. - **Branded Sporting Accessories:** Offering high-end accessories such as silk scarves and bracelets to support fitness activities can create an additional revenue stream for luxury brands. - **Global Health and Wellness Intitiatives:** Expanding fitness events and healthy lifestyle promotions to multiple international locations can help luxury brands tap into new markets and attract a wider range of customers. ### Industries Being Reshaped - **Luxury Fashion and Accessories:** Brands can leverage their high-end image and offer unique fitness experiences as part of their brand offering, enticing consumers with health and wellness options. - **Fitness and Sporting Goods:** Partnering with luxury brands to co-brand or provide high-end accessories can attract high-end customers and increase sales revenue. - **Hospitality and Tourism:** Creating exclusive, high-end fitness events and experiences in luxury locations can attract affluent customers and boost tourism revenue in international markets. ## Related on Trend Hunter - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Luxurious Equestrian Activewear](https://www.trendhunter.com/trends/herms-yoga.md) - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Outdoor Fitness Parties](https://www.trendhunter.com/trends/light-up-your-rings.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Community-Oriented Wellness Brand Events](https://www.trendhunter.com/trends/while-on-earth.md)