# Transparency-Boosting Fashion House Podcasts The Hermès Podcast Embraces Workers Behind-the-Scenes By Kalin Ned | Published 2019-02-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/herms-podcast References: [hypebeast](https://hypebeast.com/2019/2/hermes-podcast-fauborg-dreams) & [hermes](https://www.hermes.com/ca/en/) Brand transparency and ethical modes of production have become a sought-after requirement for North American and European consumers and this Hermès podcast is a direct response to that. The new audio series is dubbed 'The Faubourg of Dreams' and is dedicated to exploring the [brand's legacy and heritage](https://www.trendhunter.com/trends/herms-ateliers-horizons) beyond its aesthetically appealing products. The venture embraces the behind-the-scenes of the brand while calling attention to some of its workers in the original Paris store. The activation will include conversations with artistic director Pierre-Alexis Dumas, as well as stories from the label's leather shop, its window displays and etc. The Hermès podcast essentially brings the narrative of building the brand identity and maintaining a certain quality, informed by well-calculated decisions. The audio series follows the [high fashion label's menswear presentation](https://www.trendhunter.com/trends/selkies-the-libertine-collection) for Fall/Winter 2019. Photo Credits: DSDHA Architects ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Brand Transparency:** Opportunity for businesses to showcase their ethical practices and production methods to meet consumer demands for transparency. - **Heritage Storytelling:** Opportunity for brands to share the stories and behind-the-scenes narratives that contribute to their unique heritage and brand identity. - **Podcasting for Engagement:** Opportunity for businesses to leverage podcasting as a medium to engage with their audience and provide valuable content related to their brand. ### Industries Being Reshaped - **Fashion:** Disruption in the fashion industry by embracing transparency, showcasing workers, and highlighting ethical production methods through podcasts. - **Luxury Goods:** Opportunity for luxury brands to use podcasts as a platform to tell stories and connect with consumers, enhancing the perception of exclusivity and craftsmanship. - **Media and Entertainment:** Disruptive innovation opportunity to develop podcasting platforms and content creation strategies that cater to the growing demand for branded storytelling. ## Related on Trend Hunter - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Luxury Fashion Craftsmanship Exhibitions](https://www.trendhunter.com/trends/hermes-celebrates.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Branded Thought-Provoking Podcasts](https://www.trendhunter.com/trends/thoughtprovoking-podcast.md) - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md)