# Fox Den Window Displays This Vibrant Hermes Window Display Shows a Fox at Home By Laura McQuarrie | Published 2014-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-window-display References: [luxurylaunches](http://luxurylaunches.com/fashion/hermes-puts-a-fun-spin-on-fashion-with-their-quirky-new-window-in-barcelona.php) & [hermes](http://hermes.com) This striking [Hermès](https://www.trendhunter.com/trends/luxury-homeware-collection) window display makes brilliant use of the iconic brand color, showing an adorable woodland creature at home surrounded by all of his personal belongings. The creative window display by the French design studio Zim & Zou uses a mix of papercrafts and leather for this dynamic vignette. The fox itself is made from tiny triangular strips of leather, which is a nice nod to the fine quality of a Hermès handbag. The [whimsical fox](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) is surrounded by quirky items like lamps, retro phones, cuckoo clocks and furnishings that bring his personality to life—there are very few animals that are as stylish as this fox, who apparently has good taste in footwear, hats and ties as well as decor. The shop window can be seen at the Hermès store in Paseo de Gracià, Barcelona. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Papercraft Displays:** Businesses can incorporate papercraft into their window displays to create eye-catching and unique visual merchandising. - **Animal-inspired Marketing:** Companies can use animal characters to create a memorable brand image and connect with consumers on an emotional level. - **Leather Art:** Artists and designers can explore the use of leather strips as a medium for creating innovative and detailed sculptures and installations. ### Sectors Adopting This - **Retail:** Stores can use creative window displays to attract customers and showcase their brand identity. - **Fashion:** Fashion brands can create a sense of whimsicality and humor in their marketing campaigns through the use of animal characters. - **Art:** Artists can explore different materials to create unique and innovative sculptures and installations that captivate audiences. ## Related on Trend Hunter - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Accessible Home Decor](https://www.trendhunter.com/trends/fox-home.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md)