# Vibrant Fabric Braids Karlie Kloss in Hermes Spring/Summer 2010 Ad Campaign By Joanne Lam | Published 2010-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-spring-summer-2010 References: [hermes](http://www.hermes.com) Being comfortable in your own skin is always the most important, especially during the summer months. Within this [Hermes](https://www.trendhunter.com/trends/hermes-1) Spring/Summer 2010 ad campaign, Karlie Kloss appears beyond comfortable in a soothing [beachfront setting](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Bringing forth the brightly printed Hermes scarves in the form of comfy pillows, we can’t help but wonder just how soft those scarves must feel for Kloss to be drifting off to sleep. Perfectly simple and relaxed, this campaign inspires us to start counting down to our next all-inclusive vacations. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Printed Pillow Scarves:** Opportunity to introduce a new product line of multi-purpose scarves that can be used as pillows for comfort during travel. - **Beachfront Ad Campaigns:** Opportunity to launch ad campaigns featuring models in relaxing beachfront settings to promote comfort and ease. - **Multi-purpose Scarves:** Opportunity to innovate ways to use scarves for purposes other than fashion, such as comfort during travel. ### Who This Affects Most - **Fashion:** Introduce a new line of printed scarves that can be used as pillows during travel, to promote comfort and ease for customers during long trips. - **Travel:** Partner with fashion brands to offer multi-purpose scarves that can be used as pillows, offering a comfortable travel experience to customers. - **Advertising:** Innovate ad campaigns featuring models in relaxing beachfront settings to evoke a sense of comfort and relaxation in customers. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)