# Luxury Paper Pop-Ups Hermes + Shigeru Ban Pavilion is an Eco-Friendly Design By Katherinev123 | Published 2011-12-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-shigeru-ban-pavilion References: [brandingmagazine](http://www.brandingmagazine.com/2011/12/03/hermes-shigeru-ban-pavilion-project/) & [japantrends](http://www.japantrends.com/hermes-x-shigeru-bans-paper-pavilion/) A joint project between the French fashion house Hermes and ecological architect Shigeru Ban, the Hermes + Shigeru Ban Pavilion is a special exhibit part of Tokyo's Design Tide Exhibition. The project is branded by Hermes to promote its line of home products and is a modular pop-up structure that can be completely taken apart and put back together. Shigeru Ban, a world renowned Japanese architect who specializes in environmentally friendly design and has created a number of recycled cardboard homes and temporary shelters, has made the Hermes + Shigeru Ban Pavilion completely out of paper, something that is his signature. Inside the luxury pop-up structure, furniture and other home design objects by Hermes are featured. Visitors were encouraged to walk around and sample the space. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### What's Driving This Trend - **Modular Pop-up Structures:** There is an opportunity for companies to create modular pop-up structures that can be easily assembled and disassembled, providing flexibility for various events and exhibitions. - **Eco-friendly Design:** There is potential for businesses to focus on eco-friendly design, using sustainable materials and minimizing environmental impact in their products and structures. - **Luxury Home Products:** Companies can explore the luxury home products market, creating high-end furniture and design objects that cater to upscale consumers. ### Who This Affects Most - **Architecture:** The architecture industry can embrace modular pop-up structures and incorporate eco-friendly design principles to create innovative and sustainable buildings. - **Event Planning:** Event planning companies can utilize modular pop-up structures to offer unique and customizable event spaces, attracting clients who value flexibility and sustainability. - **Luxury Retail:** Luxury retail brands can expand into the home products market, offering high-quality furniture and design objects that appeal to affluent consumers seeking exclusive and stylish products. ## Related on Trend Hunter - [Sustainably Crafted Pavilions](https://www.trendhunter.com/trends/paper-log-house.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Origami-Inspired Disaster Relief Pods](https://www.trendhunter.com/trends/prefab-folding-pods.md) - [Pointy Paper Lantern Pavilions](https://www.trendhunter.com/trends/paper-lantern-pavilion.md) - [Coral-Shaped Bulbous Pavilions](https://www.trendhunter.com/trends/marc-fornes.md)