# Men-Only Fashion Sites The Hermes Men Site Features Playful Distractions for the Modern Man By Charlotte Joyce Kidd | Published 2015-09-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-men References: [wwd](http://wwd.com/media-news/fashion-memopad/hermes-manifeste-web-platform-10213248/) & [manifeste.hermes](http://manifeste.hermes.com/en_WW/) Hermes Men has released a new website called MANifeste, which is packed full of whimsical, distracting content targeted at the [stylish man](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). The platform features a variety of playful activities perfect for a quick break from work or semi-idle amusement on the commute home. For example, [web-based games](https://www.trendhunter.com/trends/the-room-by-gentle-monster) include a 65-piece virtual magnetic poetry set and a guessing game where players try to identify the contents of an X-rayed bag. There are also a handful of listicles like "3 Ways to Be King of the Castle," which are essentially poetic, meandering articles accompanied by photos from Hermes Men's impeccable editorials. MANifeste will be continually updated with new content surrounding [men and Hermes Men's fashion](https://www.trendhunter.com/trends/trait-dherms). The Hermes Men site is a clever way to get men to digest style content without realizing they're doing it -- it's a fashion magazine disguised as an Internet distraction. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Playful Distractions:** With the rise of remote work, businesses can take advantage of playful distractions to keep employees engaged and refreshed throughout the workday. - **Fashion Magazine Disguised:** Industries can disrupt traditional marketing by disguising advertisements as entertaining content that targets specific audiences. - **Virtual Games:** With the continuing advancement in virtual reality technology, industries can create and distribute virtual games that engage consumers with their products or services. ### Sectors Adopting This - **Fashion:** Fashion industry businesses can create games or quizzes that integrate their products or services to engage consumers in a creative and fun way. - **Marketing:** Marketing industry businesses can create content disguised as entertainment that educates consumers about their brand and its products in a subtly engaging way. - **Technology:** Technology industry businesses can develop virtual games that feature their products or services to provide consumers with exciting and interactive brand experiences. ## Related on Trend Hunter - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md)