# Luxury Branding Of Cheap Cars Hermes Makeover 2CV By Cowbag | Published 2008-10-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-makeover-2cv-luxury-branding-of-cheap-cars References: [selectism](http://www.selectism.com/posts/archive/2008/october/08/citroen_2cv_by_hermes/index.htm) Hermes and Citreon 2CV may not seem a natural mix but OMG this is the most perfect car I have ever seen. Hermes made over this 1989 Citreon 2CV6 Special for the Paris 2008 Auto Show - and I am totally and utterly in love with it. I love classic cars and this is just luxurious and totally full of character. Check out the details in the images - luxurious, gorgeous and still a 2CV. Motoring does not get any more interesting than this. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Car Customization:** The trend of luxury brands customizing affordable cars presents an opportunity for disruptive innovation in the automotive industry. - **Classic Car Revival:** The trend of reviving classic cars with a luxury makeover provides a disruptive innovation opportunity for automotive customization companies. - **Affordable Luxury:** The trend of combining luxury elements with affordable cars opens up disruptive innovation opportunities for brands looking to cater to budget-conscious consumers. ### Sectors Adopting This - **Automotive Customization:** The automotive customization industry can take advantage of the trend of luxury branding of cheap cars to offer unique and personalized upgrades for customers. - **Luxury Fashion:** Luxury fashion brands can explore partnerships with automakers to expand their brand reach and offer custom luxury designs for affordable cars. - **Classic Car Restoration:** Classic car restoration companies can tap into the trend of luxury makeovers for classic cars to cater to collectors and enthusiasts looking for unique, high-end vehicles. ## Related on Trend Hunter - [Electric Mini Camper Vans](https://www.trendhunter.com/trends/2cv.md) - [Electric License-Free City Cars](https://www.trendhunter.com/trends/citron-la-2-deuche-concept.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Dynamic Convertable Camper Vans](https://www.trendhunter.com/trends/type-holidays.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Industrial Design-Inspired Micro EVs](https://www.trendhunter.com/trends/citroen.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Panoramic In-Car Lounge Spaces](https://www.trendhunter.com/trends/renault-4l.md) - [Retro-Style Pop-Up Camper Vans](https://www.trendhunter.com/trends/citron-type-holidays.md)