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# Indian-Inspired Designer Duds
The Hermes Limited Edition Sari Line is a Hindu Enchanced Collection

By Regan Canie | Published 2011-10-14 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-limited-edition-sari
References: [fashion.telegraph](http://fashion.telegraph.co.uk/news-features/TMG8821916/Hermes-launches-sari-line.html) & [hermes](http://www.hermes.com/)

Not many companies have an iconic swath of fabric like [Hermes](https://www.trendhunter.com/trends/hermes-1), and now the company extends that piece's fame with the Hermes Limited Edition Sari.

The [French fashion house](https://www.trendhunter.com/trends/szanes-holiday-line) decided to get in touch with its Indian market by creating full-length draped dresses commonly worn in their culture, but made from the pricey and prestigious [Hermes scarf concept](https://www.trendhunter.com/trends/trait-dherms). Twenty-seven different designs will be available and sold exclusively in their Mumbai store that opened just earlier this year, as the distribution into the new market has been a fairly recent venture.

The fabrics are the same top quality as their best-selling neck accessory and are labelled with the quintessential scarf specialist's logo, making the Hermes Limited Edition Sari a gorgeously glamorous gown to get wrapped up in no matter what part of the world you call home.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 52% | Activity: 72% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Cultural Collaboration in High Fashion:** Designers are creating pieces that are inspired by traditional clothing that showcases cultural diversity.
- **Exclusive Collections as a Marketing Strategy:** Companies are releasing limited edition products only in certain locations to entice local markets.
- **Upscaling Traditional Clothing:** Luxury fashion brands are using traditional clothing as inspiration to create designer items that are marketed to an international audience.

### Industries Being Reshaped

- **Fashion and Apparel:** Fashion houses, designers, and clothing manufacturers are designing and producing clothes inspired by traditional clothing that aims to showcase cultural diversity and attract different local markets.
- **Luxury Goods:** Luxury goods companies are collaborating with artisans to create high-end products inspired by traditional clothing that are marketed to a global audience.
- **Retail and Distribution:** Retail companies are aiming to expand their markets by creating exclusive collections that cater to specific local markets.

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- [Dream-Inspired Fragrances](https://www.trendhunter.com/trends/herms-hermessence.md)
- [Scented Saree Collections](https://www.trendhunter.com/trends/mysore-saree-udyog.md)
- [Luxe Colorful Beauty Collections](https://www.trendhunter.com/trends/trait-dherms.md)
