# Haute Scarves for Education Hermes Supports Lafayette College By Going Like Sixty | Published 2007-12-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-lafeyette References: [collegefashion.net](http://www.collegefashion.net/fashion-news/lafayette-college-gets-own-hermes-scarf/) & [hermes](http://hermes.com/) Luxury designer, [Hermes](http://hermes.com)has released a limited edition commemorative scarf for the 250th Anniversary of Marqui de Lafayette's birthday. The idea came from Lafayette College as a fund raising idea, as LaFayette founded the post-secondary institute. The Hermes scarves will sell at the campus bookstore for $325 to benefit students. **Implications** - Iconic brands like Hermes often attach themselves to a cause, which exemplifies corporate social responsibility and creates positive brand recognition in the mind of consumer. Though today's average adult is quite busy, consumers will always hold a certain amount of concern for the human race as a whole. Thus, displaying corporate social responsibility is key. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Scarves for a Cause:** Luxury brands partnering with educational institutions to create limited edition scarves that benefit students is a disruptive innovation opportunity. - **Corporate Social Responsibility in Luxury Fashion:** Highlighting the importance of Corporate Social Responsibility in the luxury fashion industry and partnering with social causes can lead to positive brand recognition and customer loyalty. - **Cause Marketing Collaboration:** Collaborating with educational institutions and designing limited edition products to support a social cause can be an effective marketing strategy. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion industry can leverage cause marketing collaboration and corporate social responsibility for positive brand recognition and higher customer loyalty. - **Education:** Educational institutions can leverage partnerships with luxury brands to increase awareness of their fundraising efforts and gain support from a wider audience. - **Charity:** Charity organizations can collaborate with luxury brands to create limited edition products that support their cause and raise funds for their programs. ## Related on Trend Hunter - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Luxurious Equestrian Activewear](https://www.trendhunter.com/trends/herms-yoga.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [French Fashion House Tableware](https://www.trendhunter.com/trends/herms-tressages-questres-tableware-collection.md) - [Anniversary-Celebrating Nonprofit Partnerships](https://www.trendhunter.com/trends/philanthropic-partnership.md) - [Artisanal Luxury Parisian Garments](https://www.trendhunter.com/trends/longchamp-1.md) - [Luxe Colorful Beauty Collections](https://www.trendhunter.com/trends/trait-dherms.md)