# Graffiti Luxury Scarves The Hermes Kongo Scarf Collection Blends Street Art and High-Fashion By Jordan Sowunmi | Published 2011-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-kongo References: [bkrw](http://www.bkrw.com/hermes-x-kongo-silk-scarves/hermes-kongo/) & [hermes](http://www.hermes.com/) The Hermes-Kongo scarf collaboration is the perfect example of how a [major high-fashion company](https://www.trendhunter.com/trends/comme-des-garons-gdragon) can co-opt something as rebellious as street art to formulate a product likely to appeal to traditional fans of both brands. The Hermes-Kongo scarf collaboration teams the mysterious graffiti writer up with one of Europe's oldest luxury brands, and the result is marvelous. The Hermes-Kongo scarf collaboration features [explosively colorful designs](https://www.trendhunter.com/trends/dior-x-kaws) reminiscent of Kongo's streetwork, which are stunning if only as a radical departure from the traditional Hermes collection. Kongo's work is well-known and respected. His graffiti spans the world, from walls in Paris, France, to New York City, to Hong Kong, all bearing the same distinct effervescent style. This is the [biggest commercial collaboration](https://www.trendhunter.com/trends/crossover-collection) of Kongo's career, and judging from the success of the design, it won't be his last. The Hermes-Kongo scarf collaboration is available online and in stores now. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Street Art Fashion:** High-fashion companies can collaborate with street artists to create unique products likely to appeal to traditional fans of both brands. - **Colorful Departure:** Using explosively colorful designs can create a radical departure from traditional product lines and attract new customers. - **Luxury Collaborations:** Major luxury brands can collaborate with well-known and respected artists to create highly-desirable products with artistic appeal. ### Where This Applies - **Fashion:** High-fashion companies can leverage street art collaborations to create new and unique product lines for their customers. - **Art:** Collaborating with luxury brands can provide artists with a new platform to showcase their work and reach a wider audience. - **Retail:** Incorporating colorful and artistic products into retail offerings can attract new customers and increase profits. ## Related on Trend Hunter - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md) - [Fashion Designer Cognac Products](https://www.trendhunter.com/trends/hennessy-and-kim-jones.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Artist-Collaborative Luxury Collections](https://www.trendhunter.com/trends/louis-vuitton-and-murakami.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Artisanal Luxury Parisian Garments](https://www.trendhunter.com/trends/longchamp-1.md)