# Oversized Designer Installations The Hermes Kellydoscope Bag Set-Up Will Draw Plenty of Attention By Holger Mohr | Published 2010-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-kellydoscope-fairytale-kelly-bag References: [sandrascloset](http://www.sandrascloset.com/the-hermes-kellydoscope/) & [whisty.wordpress](http://whisty.wordpress.com/2010/11/03/brown-thomas-hermes-kellydoscope-giant-bag/hermes-giant-bag-kellydoscope-brown-thomas-dublin/) In the ‘Wonder Room,' [Selfridges](https://www.trendhunter.com/trends/the-joke-shop)' London-based concept store, this giant [Hermes](https://www.trendhunter.com/trends/birkin-bag) Kellydoscope bag is being displayed until the end of the month. The giant bag is made of the same materials as its regular-sized counterpart, giving it an ultra realistic feel. This gigantic piece allows individuals to even step inside the bag, providing visitors with the ultimate fairytale experience. This giant Hermes Kellydoscope bag is definitely an awesome form of [interactive promotion](https://www.trendhunter.com/trends/mystery-at-the-grooms), undoubtedly creating an unforgettable experience for those coming across it. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Promotion:** Creating giant installations that allow individuals to step inside provides a unique and unforgettable brand experience. - **Experiential Marketing:** Using oversized installations to immerse visitors in a fairytale-like experience enhances brand engagement. - **Concept Store Trends:** Displaying oversized designer installations in concept stores showcases innovative and attention-grabbing retail experiences. ### Industries Being Reshaped - **Fashion & Luxury Goods:** Oversized designer installations in fashion and luxury concept stores create a memorable and immersive shopping experience. - **Retail & Marketing:** Utilizing giant installations for experiential marketing helps brands stand out and increase customer engagement. - **Event Management:** Incorporating interactive oversized installations in events adds a WOW factor and attracts attendees. ## Related on Trend Hunter - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Iconic Bag-Inspired Art Sculptures](https://www.trendhunter.com/trends/big-birk.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md)