# Scarytale Store Displays The Hermes Ginza Flagship Store Reinvents Little Red Riding Hood By Luisa Amanda Gomes | Published 2010-06-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-ginza-flagship-store References: [tokyobling.wordpress](http://tokyobling.wordpress.com/2010/06/17/hermes-little-red-riding-hood/) & [hermes](http://www.hermes.com/) The Hermes Ginza flagship store is displaying their new line of brightly-colored scarves with the help of the much-cherished fairytale Little Red Riding Hood. However, their take on this childhood favorite is twisted to say the least. The Little Red Riding Hood mannequin takes on the form of a sleek black cat adorned with a multitude of dazzlingly designed scarves. This little heroine is juxtaposed in the other display window by the predatory bad wolf, yet he too is engulfed by wraps and hand bags. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fairytale-focused Marketing:** Companies can create unique displays and experiences by incorporating beloved children's stories in their marketing strategies. - **Unexpected Imagery:** Utilizing unexpected visual elements in store displays can be used to create a memorable experience for consumers. - **Unconventional Store Themes:** Using unconventional themes in retail spaces can distinguish a brand and attract new customers. ### Sectors Adopting This - **Retail Industry:** Retail companies have the opportunity to use creative displays and marketing strategies that incorporate classic stories to attract new customers. - **Fashion Industry:** The fashion industry specifically can use a fairytale theme to create an innovative storefront experience that sets them apart from competitors. - **Marketing Industry:** Marketing companies can help brands think outside the box and create impactful and memorable displays that capture the attention of potential consumers. ## Related on Trend Hunter - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Cashmere-Centric Pop-Ups](https://www.trendhunter.com/trends/loro-piana-x-harrods.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md)