# Viral Couture Videos The Hermes Fingerskate Video is a Fun Display of Their New Collection By Amanda Chang | Published 2010-11-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-fingerskate References: [notcot.org](http://www.notcot.org/post/35940/) & [fubiz.net](http://www.fubiz.net/2010/11/11/hermes-fingerskate/) The new ‘Hermes Fingerskate’ viral video shows a completely different side to the [couture brand](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). Instead of using visuals that emanate luxury and class, Hermes opted for something a little more "street" and went to the [world of skateboarding](https://www.trendhunter.com/trends/nyjah-4) to showcase their new collection. While I’m not sure which target market Hermes was going for, the ‘Hermes Fingerskate’ video was still undeniably creative, artistic and definitely fun to watch. Check out the new Hermes viral and catch a glimpse of their upcoming new collection. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Viral Couture Videos:** Fashion brands embracing viral videos to showcase their collections. - **Street-inspired Luxury:** Luxury brands exploring street culture aesthetics to reach younger demographics. - **Creative Marketing Strategies:** Brands using unconventional and fun approaches to promote their products. ### Sectors Adopting This - **Fashion:** Fashion brands incorporating viral videos as a marketing tool to attract customers. - **Luxury:** Luxury industry actively diversifying their marketing tactics to engage with new audiences. - **Marketing and Advertising:** Marketing agencies specializing in developing innovative and unconventional promotional campaigns. ## Related on Trend Hunter - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md)