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# Luxurious Skateboarding Videos
The Hermes Finger Skate Video is Effectively Cute

By Kamal Musharbash | Published 2010-11-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-finger-skate
References: [trendland.net](http://trendland.net/2010/11/09/hermes-finger-skate-viral/) & [lesailes.hermes](http://lesailes.hermes.com/na/en/)

In times of economic change, the luxury fashion world was indeed hit hard; however, that only makes room for change and innovative marketing such as the cute [Hermes](https://www.trendhunter.com/trends/wings-of-hermes) finger skate video. The video follows a hand with a trademarked orange skateboard as it glides, flips and skates over [handbags and accessories](https://www.trendhunter.com/trends/fendis-summer-2025-campaign).

This clever marketing venture shows the fun side of Hermes and here's hoping for some more. The Hermes finger skate video is starting to generate a good following with its effective promotion and international outreach.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 20% | Activity: 66% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Marketing:** Innovative marketing techniques bring fun and uniqueness to the luxury fashion industry.
- **Virtual Brand Experiences:** Finger skate videos show the potential for brands to create virtual experiences that engage customers and showcase products.
- **Branded Lifestyle Content:** Luxurious skateboarding videos demonstrate the possibilities for brands to blend lifestyle and product promotion in creative ways.

### Where This Applies

- **Luxury Fashion:** Luxury fashion brands have the opportunity to showcase their products in fun and innovative ways through creative marketing strategies.
- **Virtual Reality:** The use of virtual reality technology in marketing and brand experiences is becoming more prevalent.
- **Content Creation:** Brands can capitalize on the power of engaging and shareable content to showcase their products and build brand identity.

## Related on Trend Hunter

- [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md)
- [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md)
- [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md)
- [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md)
- [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)
- [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md)
- [Luxury Fashion Craftsmanship Exhibitions](https://www.trendhunter.com/trends/hermes-celebrates.md)
- [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md)
- [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)
