# Snowy Mountain Fashion Ads Hermes Fall/Winter 08-09 By Ayman | Published 2008-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-fall-winter-2008-2009-ad-campaign References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/12/hermes-fall-winter-2008-2009-ad.html) & [thefashiontime](http://www.thefashiontime.com/2008/10/hermes-fallwinter-09-ad-campaign-mariacarla-boscono/) The new ad campaign for Hermès Fall/Winter 2008-2009 has an unusual adventurous [snowy mountain climbing theme](https://www.trendhunter.com/trends/highend-alpine). Photographer Eric Valy captured Italian model Mariacarla Boscono with bulls climbing the snow-covered mountains while wearing the chic pieces from the new Hermès collection. This reminds me of a recent Steven Meisel shoot for US Vogue. But while the [fur-wearing models](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) looked more like goats climbing rocks in the ‘Natural High’ editorial, this new Hermès campaign is an excellent way to showcase their [fall and winter creations](https://www.trendhunter.com/trends/winter-2025-campaign) in a realistic setting. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 60% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Mountain-themed Fashion Ads:** The outdoor-inspired fashion trend creates opportunities for companies to showcase their apparel in realistic, adventure-filled settings. - **Chic Winter Wear:** Companies can capitalize on the popularity of winter fashion by creating innovative and stylish collections for colder months. - **Nature-inspired Marketing Campaigns:** Using natural settings and outdoor activities in marketing campaigns can appeal to consumers who value the outdoors. ### Where This Applies - **Fashion:** The fashion industry can create winter collections that work well in mountain environments, showcasing the style and functionality of their designs. - **Adventure Tourism:** Outdoor sporting industries can market their services to consumers who are inspired by mountain-themed fashion campaigns. - **Photography:** Photographers specialized in outdoor and adventure shots are in high demand for nature-inspired fashion campaigns. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md)