# Moonlit Ad Campaigns The Dangerously Beautiful Hermes Fall '10 Campaign By Kamal Musharbash | Published 2010-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-fall-20101 References: [millionlooks](http://www.millionlooks.com/outfits/hermes-fall-winter-2010-2011-ad-campaign/) & [hermes](http://www.hermes.com) Fashion house [Hermes](https://www.trendhunter.com/trends/wings-of-hermes) defines itself with [luxurious leathers](https://www.trendhunter.com/trends/leather-goods1) and silk scarves every season and portrays itself with elegance and style. As always, Hermes successfully adds a fairytale type inspiration to its campaigns; however, this time around, the Hermes Fall 2010 ad campaign fosters a darker, yet eloquent version. The Hermes Fall 2010 collection features model Constance Jablonski's quasi-rendition of Cat Woman, clad in urban chic leather jackets and [multi-colored purses](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) as she travels in the night with infamous Hermes orange boxes in the moonlight. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Elegance:** There is a trend towards using darker and more mysterious imagery in luxury fashion advertising, as seen in the Hermes Fall 2010 campaign. - **Urban Chic:** The combination of high-end fashion and urban streetwear creates a stylish and edgy look, as demonstrated by the leather jackets and purses in the Hermes Fall 2010 ad campaign. - **Fairytale Inspiration:** Luxury fashion brands are continuing to draw inspiration from fairytales, adding a whimsical and dreamlike quality to their campaigns, exemplified by the Hermes Fall 2010 collection. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands have an opportunity to incorporate darker imagery and fairy tale elements into their advertising campaigns, similar to Hermes Fall 2010. - **Photography and Creative Design:** Opportunities exist for photographers and creative designers to experiment with different themes and aesthetics, such as the use of moonlight and urban edginess seen in the Hermes Fall 2010 campaign. - **Marketing and Advertising:** Marketing and advertising professionals can analyze the success of the Hermes Fall 2010 campaign and explore ways to incorporate similar elements, such as dark elegance and fairytale inspiration, into their own campaigns. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md)