# Androgynous Mystery Spreads The Hermes Fall 2010 Campaign is Full of Nighttime Magic By Zoe Badley | Published 2010-07-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-fall-2010-campaign References: [fashiongonerogue](http://fashiongonerogue.com/hermes-fall-2010-campaign-constance-jablonski-paolo-roversi/#more-33010) & [hermes](http://www.hermes.com/) This designer always knows how to come up with creative campaigns and this time around, the Hermes Fall 2010 campaign is going for a [magical nighttime theme](https://www.trendhunter.com/trends/mystery-at-the-grooms). Or maybe some sort of murder mystery--I'm not entirely sure. Regardless, this [print campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) is the essence of luxury. Photographed by Paolo Roversi, the Hermes Fall 2010 campaign features the lovely fashion model Constance Jablonski. The campaign features loads of wonderful shots including those coveted [orange gift boxes](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) and menswear-inspired fashions. Be sure to check out the gallery for more mysterious photos from this campaign. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Magical Nighttime Themes:** Opportunity to innovate in creating campaigns that incorporate magical nighttime themes. - **Luxury Fashion Campaigns:** Opportunity to innovate in creating luxury fashion campaigns that appeal to a broader consumer market. - **Menswear-inspired Fashion:** Opportunity to innovate in creating high-end menswear-inspired fashion that incorporates androgynous features. ### Industries Being Reshaped - **Fashion:** Opportunity to innovate in the fashion industry by incorporating creative campaigns that appeal to a broad demographic. - **Luxury Goods:** Opportunity to innovate in the luxury goods industry by creating high-end products that incorporate both masculine and feminine elements. - **Advertising:** Opportunity to innovate in advertising campaigns by incorporating creative and unique themes that appeal to consumers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)